Bucaramanga

As of May 2026, Bucaramanga, Floridablanca, Girón have 871 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Bucaramanga generates COP17.6M per year. High-performing properties earn COP47.5M/year, while low-performing properties earn COP5.9M/year. This significant revenue variance suggests that top-tier assets capture a disproportionate share of market demand, likely benefiting from specialized positioning in a shrinking supply environment.

Airbnb and VRBO can be profitable in Bucaramanga. Average annual revenue is COP17.6M with 25% occupancy. High-performing properties earn up to COP47.5M/year. The wide performance gap indicates that profitability is highly sensitive to individual asset management and property-specific appeal rather than generalized market-wide growth.

The average occupancy rate for Airbnbs and VRBOs in Bucaramanga is 25%. This occupancy level, combined with an average nightly rate of COP195K, results in a RevPAR (revenue per available room) of COP38K per day.

4+ bedroom properties demonstrate the strongest performance in Bucaramanga, with annual revenue of COP32.9M. These properties balance operating costs and rental demand most effectively in the Bucaramanga market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Bucaramanga area. I don't have reliable current data on short-term rental regulations or enforcement practices for Bucaramanga, Floridablanca, and Girón (Colombian cities in Santander department). These municipalities likely fall under Colombian national tourism regulations requiring RNT (National Tourism Registry) registration, but specific local ordinances, permit requirements, and actual enforcement levels vary significantly and change frequently. Recommend contacting local tourism offices or legal advisors in each municipality directly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Bucaramanga Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The concurrent contraction in both supply and revenue suggests that the market is currently adjusting to lower demand levels without immediate signs of volatility.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-May) when gaining traction is harder.

The most common amenities in Bucaramanga listings include: Tv (98%), Kitchen (98%), Washing Machine (93%), Pets Allowed (62%), Elevator (44%). Amenities that boost revenue the most include Bbq, Air Conditioning, Pool, with Bbq properties earning approximately 46% more (COP48.6M/year vs COP33.2M/year).

Monthly estimated revenue per listing in Bucaramanga over the last 12 months: May: COP659K, June: COP992K, July: COP927K, August: COP954K, September: COP1.1M, October: COP1.3M, November: COP1.3M, December: COP1.9M, January: COP1.4M, February: COP776K, March: COP1.2M, April: COP1.3M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Bucaramanga is COP195K, up 26% year-over-year. By property size: 1-bedroom properties average COP149K/night, 2-bedroom properties average COP186K/night, 3-bedroom properties average COP222K/night, 4+ bedroom properties average COP569K/night. Rates peak in December and are lowest in July.

Guests in Bucaramanga book an average of 14 days in advance, down 35% from last year. By property size: 1-bedroom: 12 days, 2-bedroom: 14 days, 3-bedroom: 16 days, 4+ bedroom: 20 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Bucaramanga Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 6%, occupancy fell 11%, average nightly rates increased 26%, and lead time decreased 35%. These shifts point toward a transition where hosts are leveraging higher pricing to offset lower volume, reflecting a more cautious booking environment.

In Bucaramanga, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 19% higher occupancy than weekdays.