Zapallar

As of June 2026, Zapallar, Valparaíso, Viña del Mar have 2,477 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Zapallar generates $12M per year. High-performing properties earn $29M/year, while low-performing properties earn $5M/year. With supply declining slightly while revenue remains flat, the market shows minimal new competition despite modest host exits. The significant revenue gap between high and average performers—nearly 2.4x—suggests highly uneven market conditions where property differentiation or positioning creates substantial performance variance.

Airbnb and VRBO can be profitable in Zapallar. Average annual revenue is $12M with 25% occupancy. High-performing properties earn up to $29M/year. The market shows stable supply with declining revenue, indicating softening demand despite consistent inventory levels. The significant gap between average and top-performing properties suggests substantial performance variance, reflecting differentiated guest preferences within a moderately competitive environment.

The average occupancy rate for Airbnbs and VRBOs in Zapallar is 25%. This occupancy level, combined with an average nightly rate of $148K, results in a RevPAR (revenue per available room) of $26K per day.

4+ bedroom properties demonstrate the strongest performance in Zapallar, with annual revenue of $21M. These properties balance operating costs and rental demand most effectively in the Zapallar market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Zapallar area. Zapallar: Lenient. No specific STR regulations or registration requirements. Municipal oversight minimal. Hosts operate freely with basic business permits. Valparaíso: Moderate. Tourism registry (RNT) required, municipal permits needed. Some zoning restrictions in historic areas. Enforcement inconsistent but increasing. Viña del Mar: Moderate. RNT registration mandatory, municipal authorization required. No occupancy restrictions. Sporadic enforcement, many operate informally without permits. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Zapallar Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($12.1M) and top performers ($28.6M) suggests significant performance dispersion, while the 25% occupancy rate reflects a competitive market where differentiation determines outcomes.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 81% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-August) when gaining traction is harder.

The most common amenities in Zapallar listings include: Kitchen (99%), Tv (92%), Bbq (77%), Heating (70%), Balcony (67%). Amenities that boost revenue the most include Washing Machine, Bbq, Hot Tub, with Washing Machine properties earning approximately 107% more ($44M/year vs $21M/year).

Monthly estimated revenue per listing in Zapallar over the last 12 months: May: $359K, June: $376K, July: $394K, August: $291K, September: $811K, October: $348K, November: $476K, December: $1M, January: $2M, February: $2M, March: $607K, April: $581K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Zapallar is $148K, up 17% year-over-year. By property size: 1-bedroom properties average $83K/night, 2-bedroom properties average $98K/night, 3-bedroom properties average $139K/night, 4+ bedroom properties average $287K/night. Rates peak in December and are lowest in June.

Guests in Zapallar book an average of 20 days in advance, down 23% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 18 days, 3-bedroom: 19 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Zapallar Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 3%, occupancy fell 9%, average nightly rates increased 17%, and lead time decreased 23%. The sharp rate increase amid falling occupancy suggests hosts are competing for fewer bookings, while the significant gap between average ($12.1M) and top-performing listings ($28.6M) indicates market bifurcation favoring premium properties.

In Zapallar, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Sunday and are lowest on Monday. Weekends show 35% higher occupancy than weekdays.