Pucón

As of June 2026, Pucón, Villarrica have 4,135 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Pucón generates $6M per year. High-performing properties earn $17M/year, while low-performing properties earn $2M/year. Despite modest supply growth of 4.5% YoY, revenue declined 5.3%, indicating demand is not keeping pace with new listings. The wide performance gap—nearly 3x between average and high performers—suggests market saturation where differentiation increasingly determines viability.

Airbnb and VRBO can be profitable in Pucón. Average annual revenue is $6M with 18% occupancy. High-performing properties earn up to $17M/year. Despite modest supply growth, revenue declined year-over-year, suggesting demand is not keeping pace with new listings. The wide gap between average and top performers indicates significant variance in property performance, reflecting a competitive market where differentiation drives outsized returns.

The average occupancy rate for Airbnbs and VRBOs in Pucón is 18%. This occupancy level, combined with an average nightly rate of $87K, results in a RevPAR (revenue per available room) of $13K per day.

4+ bedroom properties demonstrate the strongest performance in Pucón, with annual revenue of $10M. These properties balance operating costs and rental demand most effectively in the Pucón market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Pucón area. Pucón: Lenient. No specific STR regulations or permits required. Must register business for tax purposes (patente municipal). Minimal enforcement, hosts operate freely. Villarrica: Lenient. Similar to Pucón - basic business registration (patente) needed for tax compliance. No STR-specific rules, caps, or owner-occupancy requirements. Light enforcement, market operates openly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Pucón Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 5%. This indicates balanced supply-demand dynamics. The significant gap between high performer revenue ($17.1M) and average revenue ($5.8M) suggests substantial performance variance, while the 18% occupancy rate reflects a competitive market where property differentiation drives outsized returns for top performers.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 90% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-May) when gaining traction is harder.

The most common amenities in Pucón listings include: Kitchen (98%), Tv (87%), Heating (75%), Bbq (68%), Balcony (61%). Amenities that boost revenue the most include Lake Access, Washing Machine, Hot Tub, with Lake Access properties earning approximately 64% more ($24M/year vs $15M/year).

Monthly estimated revenue per listing in Pucón over the last 12 months: May: $137K, June: $201K, July: $258K, August: $149K, September: $244K, October: $142K, November: $217K, December: $436K, January: $1M, February: $1M, March: $276K, April: $181K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Pucón is $87K, up 15% year-over-year. By property size: 1-bedroom properties average $60K/night, 2-bedroom properties average $81K/night, 3-bedroom properties average $103K/night, 4+ bedroom properties average $201K/night. Rates peak in February and are lowest in May.

Guests in Pucón book an average of 20 days in advance, down 21% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 19 days, 3-bedroom: 21 days, 4+ bedroom: 24 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Pucón Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 5%, occupancy fell 12%, average nightly rates increased 15%, and lead time decreased 21%. The combination of rising supply, falling occupancy, and shortened booking windows suggests intensifying competition, while the substantial gap between average and top-performing listings indicates significant performance variance in the market.

In Pucón, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 16% higher occupancy than weekdays.