Valais
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Overview
Annual Rev
CHF36.4k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
CHF243
12 mo avg
↑17%
from prior 12 mo
Lead time
37 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
CHF69
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Valais market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +CHF 35,156 | — | — |
| Sauna | 🔒 3•• (•%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 6•••• | 🔒 CHF 4•••• |
| Barbecue | 🔒 7•• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 6•••• | 🔒 CHF 4•••• |
| Gym | 🔒 9• (•%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 6•••• | 🔒 CHF 5•••• |
| Pool | 🔒 2•• (•%) | 🔒 +CHF 8••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 5•••• |
| Heating | 🔒 2••• (••%) | 🔒 +CHF 8••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Washing Machine | 🔒 2••• (••%) | 🔒 +CHF 6••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| TV | 🔒 2••• (••%) | 🔒 +CHF 6••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Ski | 🔒 9•• (••%) | 🔒 +CHF 2••• (+•%) | 🔒 CHF 5•••• | 🔒 CHF 5•••• |
| Pets Allowed | 🔒 2••• (••%) | 🔒 +CHF 1••• (+•%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Parking | 🔒 2••• (••%) | 🔒 +CHF 1••• (+•%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
3 bedrooms (5.1 nights)
4+ bedrooms (5.1 nights)
2 bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (CHF 305)
3 bedrooms (CHF 215)
2 bedrooms (CHF 155)
1 bedroom (CHF 106)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Over the 12 months ending August 2026, the Valais market averaged 6,775 active Airbnb and VRBO listings, down 4% from a year earlier.
An average Valais listing earns CHF29K/year. High-performing listings earn CHF74K, while low-performing listings earn CHF18K.
Average occupancy in Valais is 36%, producing RevPAR of CHF55 per available night.
4+ bedroom listings generate the highest average annual revenue in Valais, at CHF51K.
Rules vary across Valais. Zermatt: Strict. Tourist accommodation permit required, strict zoning laws limit STRs in residential areas. Active enforcement to preserve housing stock. Verbier: Moderate. Registration required, some communes restrict secondary residences as STRs. Enforcement varies by property type and location. Saas-Fee: Moderate. Tourism office registration needed, preference for traditional hotels. Moderate enforcement, some tolerance for occasional rentals. Crans-Montana: Moderate. Municipal authorization required, secondary home restrictions apply. Selective enforcement, established operators mostly compliant. Verify requirements for the property's jurisdiction.
The Valais Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 20%, suggesting demand is outpacing available supply.
RevPAR is highest in February and December; it is lowest in November and October.
The most common amenities are Kitchen (92%), Internet (92%), Heating (92%). The strongest positive revenue associations are Hot Tub (+84%), Sauna (+40%), Pool (+30%).
Average daily rate in Valais is CHF261, up 25% year-over-year. Rates peak in February and are lowest in October.
Guests in Valais book an average of 38 days in advance, down 8% from last year. Booking windows range from 35 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 12% higher than weekday occupancy.