Valais

As of May 2026, Zermatt, Verbier, Saas-Fee, Crans-Montana have 6,589 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Valais generates CHF27K per year. High-performing properties earn CHF73K/year, while low-performing properties earn CHF16K/year. This massive variance indicates that revenue is driven primarily by asset positioning rather than market-wide demand, as top-tier units capture significantly larger market shares despite a 13% contraction in total supply.

Airbnb and VRBO can be profitable in Valais. Average annual revenue is CHF27K with 38% occupancy. High-performing properties earn up to CHF73K/year. The gap between average and top performers suggests that revenue concentration is high, and the current 9% revenue decline reflects a market struggling to maintain yield amidst shifting visitor behaviors.

The average occupancy rate for Airbnbs and VRBOs in Valais is 38%. This occupancy level, combined with an average nightly rate of CHF248, results in a RevPAR (revenue per available room) of CHF50 per day.

4+ bedroom properties demonstrate the strongest performance in Valais, with annual revenue of CHF46K. These properties balance operating costs and rental demand most effectively in the Valais market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Valais area. Zermatt: Strict. Tourist zone permits required, owner-occupancy often mandated, density limits enforced. Active enforcement protects hotel industry. Verbier: Moderate. Registration required, some commune restrictions on secondary homes. Enforcement varies by property type. Saas-Fee: Strict. Limited STR permits, strong hotel protection policies, occupancy rules. Active enforcement in car-free village. Crans-Montana: Moderate. Municipal authorization needed, some building restrictions. Moderate enforcement, tourism-dependent economy. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Valais Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The synchronized reduction in both supply and revenue highlights a market undergoing a correction where weaker inventory is being removed, stabilizing the competitive landscape.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 53% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-May) when gaining traction is harder.

The most common amenities in Valais listings include: Kitchen (89%), Tv (78%), Heating (75%), Balcony (70%), Washing Machine (60%). Amenities that boost revenue the most include Hot Tub, Sauna, Pool, with Hot Tub properties earning approximately 93% more (CHF78K/year vs CHF40K/year).

Monthly estimated revenue per listing in Valais over the last 12 months: May: CHF655, June: CHF766, July: CHF1K, August: CHF1K, September: CHF852, October: CHF823, November: CHF705, December: CHF3K, January: CHF2K, February: CHF3K, March: CHF2K, April: CHF1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Valais is CHF248, up 19% year-over-year. By property size: 1-bedroom properties average CHF151/night, 2-bedroom properties average CHF238/night, 3-bedroom properties average CHF338/night, 4+ bedroom properties average CHF573/night. Rates peak in February and are lowest in May.

Guests in Valais book an average of 38 days in advance, down 18% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 38 days, 3-bedroom: 41 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Valais Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 9%, occupancy fell 11%, average nightly rates increased 19%, and lead time decreased 18%. These metrics reveal a market shifting toward shorter booking windows and higher pricing premiums, suggesting that remaining inventory is optimizing for higher margins despite lower overall occupancy.

In Valais, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 13% higher occupancy than weekdays.