Lugano
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Overview
Annual Rev
CHF30.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
CHF166
12 mo avg
↑10%
from prior 12 mo
Lead time
28 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
CHF54
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Lugano market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +CHF 9,640 | — | — |
| Air conditioning | 🔒 3•• (••%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| EV Charger | 🔒 5• (•%) | 🔒 +CHF 7••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| Parking | 🔒 5•• (••%) | 🔒 +CHF 6••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| TV | 🔒 6•• (••%) | 🔒 +CHF 6••• (+••%) | 🔒 CHF 3•••• | 🔒 CHF 3•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +CHF 5••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| Heating | 🔒 6•• (••%) | 🔒 +CHF 5••• (+••%) | 🔒 CHF 3•••• | 🔒 CHF 3•••• |
| Gym | 🔒 5• (•%) | 🔒 +CHF 4••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +CHF 3••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +CHF 1••• (+•%) | 🔒 CHF 3•••• | 🔒 CHF 3•••• |
| Pool | 🔒 8• (•%) | 🔒 +CHF 1••• (+•%) | 🔒 CHF 3•••• | 🔒 CHF 3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.8 nights)
4+ bedrooms (6.7 nights)
2 bedrooms (6.1 nights)
1 bedroom (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (CHF 225)
3 bedrooms (CHF 197)
2 bedrooms (CHF 153)
1 bedroom (CHF 107)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the Lugano market averaged 1,132 active Airbnb and VRBO listings, down 6% from a year earlier and down 7% over two years.
An average Lugano listing earns CHF27K/year. High-performing listings earn CHF51K, while low-performing listings earn CHF12K.
Average occupancy in Lugano is 36%, producing RevPAR of CHF49 per available night.
4+ bedroom listings generate the highest average annual revenue in Lugano, at CHF34K.
Rules vary across Lugano. Lugano: Moderate. Tourist accommodation license required, registration with cantonal authorities, tax compliance mandatory. Enforcement present but not aggressive. Como: Moderate. Regional registration (CIR code), tax payments required, safety standards must be met. Enforcement increasing with spot checks. Varese: Moderate. Regional registration mandatory, tax collection required, zoning compliance needed. Standard enforcement through tax audits. Verify requirements for the property's jurisdiction.
The Lugano Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (96%), Heating (94%), Internet (92%). The strongest positive revenue associations are Washing Machine (+25%), Parking (+23%), Air Conditioning (+21%).
Average daily rate in Lugano is CHF175, up 13% year-over-year. Rates peak in July and are lowest in February.
Guests in Lugano book an average of 29 days in advance, down 7% from last year. Booking windows range from 28 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 18% higher than weekday occupancy.