Thunder Bay
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Overview
Annual Rev
C$37.8k
12 mo avg
↑20%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
C$176
12 mo avg
↑18%
from prior 12 mo
Lead time
26 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
C$62
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Thunder Bay market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$26,742 | — | — |
| Lake Access | 🔒 3• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Sauna | 🔒 1• (•%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Ski | 🔒 5 (•%) | 🔒 +$9••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +$7••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +$4••• (+••%) | 🔒 $4•••• | 🔒 $4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.3 nights)
3 bedrooms (6.0 nights)
1 bedroom (6.0 nights)
2 bedrooms (5.6 nights)
Cleaning fee by bedroom
2 bedrooms (CA$62)
1 bedroom (CA$0)
3 bedrooms (CA$0)
4+ bedrooms (CA$0)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending August 2026, the Thunder Bay market averaged 280 active Airbnb and VRBO listings, up 5% from a year earlier and up 40% over two years.
An average Thunder Bay listing earns C$38K/year. High-performing listings earn C$56K, while low-performing listings earn C$15K.
Average occupancy in Thunder Bay is 56%, producing RevPAR of C$67 per available night.
4+ bedroom listings generate the highest average annual revenue in Thunder Bay, at C$70K.
Rules vary across Thunder Bay. Thunder Bay: Lenient. No specific STR regulations or licensing requirements. Subject only to general zoning and business licensing. Minimal enforcement. Nipigon: Lenient. No dedicated STR bylaws. General business licensing may apply. Very limited enforcement capacity in small municipality. Marathon: Lenient. No specific STR regulations identified. Standard municipal business rules apply. Minimal enforcement in small town setting. Verify requirements for the property's jurisdiction.
The Thunder Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 24%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (99%), TV (98%), Parking (98%). The strongest positive revenue associations are Lake Access (+51%), TV (+31%), Sauna (+25%).
Average daily rate in Thunder Bay is C$188, up 15% year-over-year. Rates peak in August and are lowest in January.
Guests in Thunder Bay book an average of 26 days in advance, down 6% from last year. Booking windows range from 22 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 9% higher than weekday occupancy.