Sault Ste. Marie

As of June 2026, Sault Ste. Marie, Sudbury, Manitoulin Island have 203 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Sault Ste. Marie generates C$26K per year. High-performing properties earn C$44K/year, while low-performing properties earn C$12K/year. Declining supply paired with steeper revenue drops suggests demand weakness outpacing inventory reduction, while the substantial gap between average and high performers indicates significant performance variance despite low overall occupancy at 40%.

Airbnb and VRBO can be profitable in Sault Ste. Marie. Average annual revenue is C$26K with 40% occupancy. High-performing properties earn up to C$44K/year. Declining supply year-over-year paired with falling revenue suggests softening demand outpacing inventory reduction, intensifying competition among remaining listings. The substantial gap between average and high-performing properties indicates significant performance variance, pointing to meaningful differentiation opportunities in the market.

The average occupancy rate for Airbnbs and VRBOs in Sault Ste. Marie is 40%. This occupancy level, combined with an average nightly rate of C$206, results in a RevPAR (revenue per available room) of C$42 per day.

4+ bedroom properties demonstrate the strongest performance in Sault Ste. Marie, with annual revenue of C$36K. These properties balance operating costs and rental demand most effectively in the Sault Ste. Marie market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Sault Ste. Marie area. Sault Ste. Marie: Lenient. No specific STR regulations or licensing required. Zoning rules apply but minimal enforcement. Hosts operate freely. Sudbury: Lenient. No dedicated STR bylaws or permit system. Must comply with general property standards and zoning. Light enforcement, mostly complaint-based. Manitoulin Island: Lenient. No municipal STR regulations across island townships. Tourism-friendly area with no licensing requirements. Minimal oversight, hosts self-regulate. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sault Ste. Marie Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The sharper revenue decline relative to supply reduction suggests pricing pressure, while the $18k gap between average and high-performing properties indicates meaningful performance variance within the market.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -75% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in Sault Ste. Marie listings include: Kitchen (98%), Tv (90%), Heating (86%), Private Yard (61%), Bbq (58%). Amenities that boost revenue the most include Washing Machine, Heating, Bbq, with Washing Machine properties earning approximately 40% more (C$48K/year vs C$35K/year).

Monthly estimated revenue per listing in Sault Ste. Marie over the last 12 months: May: C$1K, June: C$1K, July: C$2K, August: C$2K, September: C$2K, October: C$2K, November: C$1K, December: C$1K, January: C$754, February: C$853, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sault Ste. Marie is C$206, up 16% year-over-year. By property size: 1-bedroom properties average C$144/night, 2-bedroom properties average C$184/night, 3-bedroom properties average C$245/night, 4+ bedroom properties average C$347/night. Rates peak in October and are lowest in May.

Guests in Sault Ste. Marie book an average of 28 days in advance, down 32% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 28 days, 3-bedroom: 30 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sault Ste. Marie Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 21%, occupancy fell 6%, average nightly rates increased 16%, and lead time decreased 32%. The 21% revenue decline despite rate increases signals weakening demand outpacing supply reduction, while the substantial gap between average ($25,588) and top-performing listings ($43,555) indicates market bifurcation favoring differentiated properties.

In Sault Ste. Marie, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 14% higher occupancy than weekdays.