Sault Ste. Marie
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Overview
Annual Rev
C$34.5k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
C$208
12 mo avg
↑25%
from prior 12 mo
Lead time
28 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
C$60
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Sault Ste. Marie market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$15,592 | — | — |
| Parking | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Heating | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +$9••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| EV Charger | 🔒 5 (•%) | 🔒 +$8••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| TV | 🔒 1•• (••%) | 🔒 +$8••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Lake Access | 🔒 8• (••%) | 🔒 +$7••• (+••%) | 🔒 $4•••• | 🔒 $4•••• |
| Internet | 🔒 1•• (••%) | 🔒 +$1••• (+•%) | 🔒 $4•••• | 🔒 $4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.9 nights)
4+ bedrooms (6.6 nights)
2 bedrooms (5.5 nights)
3 bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$83)
3 bedrooms (CA$60)
1 bedroom (CA$40)
2 bedrooms (CA$40)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Over the 12 months ending August 2026, the Sault Ste. Marie market averaged 211 active Airbnb and VRBO listings, down 3% from a year earlier and up 38% over two years.
An average Sault Ste. Marie listing earns C$30K/year. High-performing listings earn C$51K, while low-performing listings earn C$14K.
Average occupancy in Sault Ste. Marie is 39%, producing RevPAR of C$53 per available night.
4+ bedroom listings generate the highest average annual revenue in Sault Ste. Marie, at C$44K.
Rules vary across Sault Ste. Marie. Sault Ste. Marie: Lenient. No specific STR regulations currently in place. Operates under general zoning and business licensing. Minimal enforcement. Sudbury: Lenient. Business license required, zoning compliance needed. No occupancy rules or caps. Light enforcement, mostly complaint-based. Manitoulin Island: Lenient. Municipal variations exist but generally minimal requirements. Cottage rentals common and accepted. Very light enforcement, tourism-friendly approach. Verify requirements for the property's jurisdiction.
The Sault Ste. Marie Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 20%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Parking (98%), Kitchen (97%), TV (93%). The strongest positive revenue associations are Washing Machine (+33%), Heating (+23%), Bbq (+21%).
Average daily rate in Sault Ste. Marie is C$220, up 21% year-over-year. Rates peak in August and are lowest in January.
Guests in Sault Ste. Marie book an average of 29 days in advance, down 13% from last year. Booking windows range from 26 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.