Saint John
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Overview
Annual Rev
C$35.5k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 C$2••
12 mo avg
••.•%
from prior 12 mo
Lead time
33 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
C$60
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Saint John market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 7 (2%) | +$24,688 (+60%) | $65,615 | $40,927 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.2 nights)
3 bedrooms (6.5 nights)
4+ bedrooms (5.6 nights)
1 bedroom (4.9 nights)
Studio (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$111)
3 bedrooms (CA$74)
2 bedrooms (CA$53)
Studio (CA$42)
1 bedroom (CA$38)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
As of June 2026, Saint John, Fredericton, Moncton have 504 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.
The average Airbnb or VRBO in Saint John generates C$25K per year. High-performing properties earn C$53K/year, while low-performing properties earn C$12K/year. The stark revenue variance suggests that top-tier assets capture a disproportionate share of demand, while the broader market faces downward pressure from a 19% revenue decline.
Airbnb and VRBO can be profitable in Saint John. Average annual revenue is C$25K with 34% occupancy. High-performing properties earn up to C$53K/year. This performance gap indicates that while market-wide revenue is shrinking, a segment of listings maintains strong utilization despite the contraction in total supply.
The average occupancy rate for Airbnbs and VRBOs in Saint John is 34%. This occupancy level, combined with an average nightly rate of C$220, results in a RevPAR (revenue per available room) of C$42 per day.
4+ bedroom properties demonstrate the strongest performance in Saint John, with annual revenue of C$36K. These properties balance operating costs and rental demand most effectively in the Saint John market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Saint John area. Saint John: Lenient. No specific STR regulations or licensing requirements. Operates under general zoning and business rules. Minimal enforcement. Fredericton: Lenient. No dedicated STR bylaws or permit system. Subject to standard property tax and zoning. Light enforcement. Moncton: Lenient. No formal STR licensing or registration required. Falls under existing business and zoning regulations. Minimal enforcement activity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Saint John Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that the market is adjusting to lower overall demand rather than experiencing a supply glut.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 55% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.
The most common amenities in Saint John listings include: Kitchen (98%), Heating (85%), Tv (82%), Washing Machine (69%), Air Conditioning (63%). Amenities that boost revenue the most include Bbq, Hot Tub, Washing Machine, with Bbq properties earning approximately 21% more (C$44K/year vs C$37K/year).
Monthly estimated revenue per listing in Saint John over the last 12 months: May: C$1K, June: C$2K, July: C$2K, August: C$2K, September: C$2K, October: C$2K, November: C$894, December: C$957, January: C$762, February: C$824, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Saint John is C$220, up 21% year-over-year. By property size: 1-bedroom properties average C$178/night, 2-bedroom properties average C$207/night, 3-bedroom properties average C$267/night, 4+ bedroom properties average C$425/night. Rates peak in February and are lowest in May.
Guests in Saint John book an average of 32 days in advance, down 22% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 35 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Saint John Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 19%, occupancy fell 6%, average nightly rates increased 21%, and lead time decreased 22%. These shifts highlight a trend where hosts are raising rates despite lower occupancy and shorter booking windows.
In Saint John, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 27% higher occupancy than weekdays.