New Glasgow
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Overview
Annual Rev
C$38.3k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 C$2••
12 mo avg
••.•%
from prior 12 mo
Lead time
33 days
12 mo avg
↓13 days
from prior 12 mo
Revpar
C$58
12 mo avg
↓25%
from prior 12 mo
Methodology note: Figures reflect New Glasgow market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 9 (3%) | +$19,299 (+44%) | $63,094 | $43,795 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.2 nights)
1 bedroom (6.1 nights)
3 bedrooms (5.3 nights)
4+ bedrooms (5.2 nights)
2 bedrooms (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$95)
3 bedrooms (CA$81)
2 bedrooms (CA$47)
1 bedroom (CA$37)
Studio (CA$31)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
As of June 2026, Halifax, New Glasgow, Truro, Cape Breton have 425 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.
The average Airbnb or VRBO in New Glasgow generates C$27K per year. High-performing properties earn C$52K/year, while low-performing properties earn C$14K/year. Despite declining supply and revenue year-over-year, the 35% occupancy rate and substantial gap between high and average performers suggest a market where differentiation significantly impacts returns rather than broader demand constraints.
Airbnb and VRBO can be profitable in New Glasgow. Average annual revenue is C$27K with 35% occupancy. High-performing properties earn up to C$52K/year. Declining supply and revenue suggest a contracting market, while the near-doubling gap between average and top performers indicates significant differentiation potential despite modest overall demand.
The average occupancy rate for Airbnbs and VRBOs in New Glasgow is 35%. This occupancy level, combined with an average nightly rate of C$250, results in a RevPAR (revenue per available room) of C$48 per day.
4+ bedroom properties demonstrate the strongest performance in New Glasgow, with annual revenue of C$48K. These properties balance operating costs and rental demand most effectively in the New Glasgow market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the New Glasgow area. Halifax: Moderate. Registration required, zoning restrictions apply, caps in some areas. Enforcement improving but inconsistent. New Glasgow: Lenient. No specific STR regulations. General business rules apply. Minimal enforcement. Truro: Lenient. No dedicated STR bylaws. Standard business licensing. Light enforcement. Cape Breton: Lenient. Tourist accommodation license recommended but rarely enforced. Many operate informally. Minimal oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The New Glasgow Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($27,380) and top performers ($52,028) suggests meaningful performance differentiation, while the 35% occupancy rate reflects softer demand conditions where competition intensity varies considerably by property positioning.
Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is 4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.
The most common amenities in New Glasgow listings include: Kitchen (95%), Heating (83%), Tv (83%), Air Conditioning (77%), Balcony (62%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 39% more (C$55K/year vs C$40K/year).
Monthly estimated revenue per listing in New Glasgow over the last 12 months: May: C$1K, June: C$2K, July: C$2K, August: C$2K, September: C$2K, October: C$2K, November: C$1K, December: C$1K, January: C$948, February: C$1K, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in New Glasgow is C$250, up 17% year-over-year. By property size: 1-bedroom properties average C$186/night, 2-bedroom properties average C$227/night, 3-bedroom properties average C$290/night, 4+ bedroom properties average C$426/night. Rates peak in December and are lowest in May.
Guests in New Glasgow book an average of 33 days in advance, down 25% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 33 days, 3-bedroom: 35 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the New Glasgow Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 13%, occupancy fell 6%, average nightly rates increased 17%, and lead time decreased 25%. The rate increase despite falling occupancy suggests hosts are competing for fewer bookings, while the significant gap between average revenue ($27,380) and top performers ($52,028) indicates market winners are capturing disproportionate share in a contracting market.
In New Glasgow, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 32% higher occupancy than weekdays.