London

As of May 2026, London, St. Thomas, Stratford have 690 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in London generates C$23K per year. High-performing properties earn C$41K/year, while low-performing properties earn C$8K/year. The substantial revenue spread suggests that market rewards are highly polarized, with top-tier listings capturing significantly larger shares of demand despite a 9% contraction in total supply.

Airbnb and VRBO can be profitable in London. Average annual revenue is C$23K with 38% occupancy. High-performing properties earn up to C$41K/year. A 38% average occupancy rate alongside the revenue gap indicates that while market entry is possible, profitability is heavily concentrated among a subset of listings capable of maximizing utilization.

The average occupancy rate for Airbnbs and VRBOs in London is 38%. This occupancy level, combined with an average nightly rate of C$174, results in a RevPAR (revenue per available room) of C$43 per day.

4+ bedroom properties demonstrate the strongest performance in London, with annual revenue of C$46K. These properties balance operating costs and rental demand most effectively in the London market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the London area. London ON: Moderate. Business license required, zoning restrictions apply, complaints-based enforcement. Some unlicensed operators exist. St. Thomas ON: Lenient. No specific STR regulations, standard business licensing only. Minimal enforcement, operates under general bylaws. Stratford ON: Moderate. Business license required ($250), principal residence encouraged but not mandatory, 2-year cap. Moderate enforcement through complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The London Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that the market is adjusting to a lower equilibrium, preventing further erosion of returns for existing operators.

Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is 2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in London listings include: Kitchen (99%), Air Conditioning (96%), Tv (93%), Heating (88%), Washing Machine (80%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 95% more (C$71K/year vs C$36K/year).

Monthly estimated revenue per listing in London over the last 12 months: May: C$1K, June: C$1K, July: C$2K, August: C$2K, September: C$2K, October: C$2K, November: C$1K, December: C$1K, January: C$778, February: C$820, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in London is C$174, up 18% year-over-year. By property size: 1-bedroom properties average C$117/night, 2-bedroom properties average C$153/night, 3-bedroom properties average C$201/night, 4+ bedroom properties average C$333/night. Rates peak in August and are lowest in January.

Guests in London book an average of 24 days in advance, down 30% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 25 days, 3-bedroom: 28 days, 4+ bedroom: 26 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the London Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing decreased 3%, occupancy fell 2%, average nightly rates increased 18%, and lead time decreased 30%. These metrics point to a shift toward shorter-notice bookings and higher pricing, reflecting a market where flexibility is increasingly driving transaction velocity.

In London, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 27% higher occupancy than weekdays.