London
Unlock the data for all Markets
Overview
Annual Rev
C$27.9k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
C$180
12 mo avg
↑19%
from prior 12 mo
Lead time
26 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
C$50
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$24,641 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +$2•••• (+••%) | 🔒 $6•••• | 🔒 $3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$9••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Internet | 🔒 3•• (••%) | 🔒 +$5••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Gym | 🔒 1• (•%) | 🔒 +$3••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Heating | 🔒 3•• (••%) | 🔒 +$3••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Parking | 🔒 3•• (••%) | 🔒 +$8•• (+•%) | 🔒 $4•••• | 🔒 $3•••• |
| TV | 🔒 3•• (••%) | 🔒 +$3•• (+•%) | 🔒 $4•••• | 🔒 $3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.8 nights)
1 bedroom (6.6 nights)
3 bedrooms (6.0 nights)
2 bedrooms (5.9 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$145)
3 bedrooms (CA$97)
2 bedrooms (CA$59)
1 bedroom (CA$50)
Professional host share
Professionally managed (53%)
Independent hosts (47%)
Over the 12 months ending August 2026, the London market averaged 715 active Airbnb and VRBO listings, up 1% from a year earlier.
An average London listing earns C$26K/year. High-performing listings earn C$44K, while low-performing listings earn C$8K.
Average occupancy in London is 37%, producing RevPAR of C$50 per available night.
4+ bedroom listings generate the highest average annual revenue in London, at C$51K.
Rules vary across London. London: Moderate. Business license required, zoning restrictions apply, 28-day minimum stay in some zones. Enforcement complaints-based, many operate. St. Thomas: Lenient. No specific STR regulations, standard business licensing. Minimal enforcement, operates under general zoning. Stratford: Moderate. Business license needed, principal residence encouraged but not mandated, density concerns in core. Limited proactive enforcement. Verify requirements for the property's jurisdiction.
The London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (99%), Parking (99%), Internet (98%). The strongest positive revenue associations are Pool (+59%), Bbq (+38%), Lake Access (+35%).
Average daily rate in London is C$184, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in London book an average of 26 days in advance, down 14% from last year. Booking windows range from 23 days for 1-bedroom listings to 30 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 29% higher than weekday occupancy.