Lake Memphremagog
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Overview
Annual Rev
C$49.1k
12 mo avg
↑17%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
C$272
12 mo avg
↑22%
from prior 12 mo
Lead time
38 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
C$99
12 mo avg
↑13%
from prior 12 mo
Methodology note: Figures reflect Lake Memphremagog market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$22,804 | — | — |
| Sauna | 🔒 8• (•%) | 🔒 +$2•••• (+••%) | 🔒 $7•••• | 🔒 $5•••• |
| Pool | 🔒 1•• (••%) | 🔒 +$2•••• (+••%) | 🔒 $7•••• | 🔒 $5•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Barbecue | 🔒 6•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| EV Charger | 🔒 1•• (••%) | 🔒 +$7••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Internet | 🔒 7•• (••%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.8 nights)
2 bedrooms (3.8 nights)
3 bedrooms (3.4 nights)
4+ bedrooms (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$166)
3 bedrooms (CA$99)
2 bedrooms (CA$71)
1 bedroom (CA$49)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending August 2026, the Lake Memphremagog market averaged 1,298 active Airbnb and VRBO listings, down 7% from a year earlier.
An average Lake Memphremagog listing earns C$52K/year. High-performing listings earn C$97K, while low-performing listings earn C$20K.
Average occupancy in Lake Memphremagog is 36%, producing RevPAR of C$107 per available night.
4+ bedroom listings generate the highest average annual revenue in Lake Memphremagog, at C$96K.
Rules vary across Lake Memphremagog. Magog: Moderate. Registration required, zoning restrictions apply. Some enforcement through complaints but many unlicensed operators exist. Sherbrooke: Moderate. Municipal permit mandatory, zoning compliance needed. Enforcement primarily complaint-based, some operate without permits. Newport: Lenient. Business license and tax collection required. Minimal proactive enforcement, largely complaint-driven with light oversight. Verify requirements for the property's jurisdiction.
The Lake Memphremagog Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 50%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in April and November.
The most common amenities are Kitchen (98%), Parking (98%), Heating (97%). The strongest positive revenue associations are Washing Machine (+42%), Bbq (+42%), Hot Tub (+39%).
Average daily rate in Lake Memphremagog is C$316, up 22% year-over-year. Rates peak in July and are lowest in October.
Guests in Lake Memphremagog book an average of 39 days in advance. Booking windows range from 31 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 66% higher than weekday occupancy.