Lake Memphremagog

As of May 2026, Magog, Sherbrooke, Newport have 1,295 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Lake Memphremagog generates C$44K per year. High-performing properties earn C$88K/year, while low-performing properties earn C$16K/year. This wide revenue spread indicates that top-tier properties are capturing a disproportionate share of total demand, suggesting that market returns are highly sensitive to property-specific execution.

Airbnb and VRBO can be profitable in Lake Memphremagog. Average annual revenue is C$44K with 35% occupancy. High-performing properties earn up to C$88K/year. A 35% occupancy rate alongside significant revenue upside suggests that while the market is not oversaturated, consistent yield requires navigating a competitive landscape where top performers significantly outperform the mean.

The average occupancy rate for Airbnbs and VRBOs in Lake Memphremagog is 35%. This occupancy level, combined with an average nightly rate of C$298, results in a RevPAR (revenue per available room) of C$88 per day.

4+ bedroom properties demonstrate the strongest performance in Lake Memphremagog, with annual revenue of C$80K. These properties balance operating costs and rental demand most effectively in the Lake Memphremagog market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lake Memphremagog area. Magog: Moderate. Registration required, zoning restrictions apply. Some enforcement through complaints. Sherbrooke: Moderate. Business permit and tourist accommodation registration mandatory. Enforcement exists but complaint-driven. Newport: Lenient. Basic business license and lodging tax registration required. Minimal active enforcement, largely complaint-based. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lake Memphremagog Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 10% year-over-year, while RevPAR has increased 16%. This indicates healthy demand growth outpacing supply. The contraction in inventory alongside rising revenue metrics signals a tightening market environment where existing hosts benefit from reduced competition.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-May) when gaining traction is harder.

The most common amenities in Lake Memphremagog listings include: Kitchen (93%), Washing Machine (82%), Tv (82%), Heating (80%), Air Conditioning (80%). Amenities that boost revenue the most include Hot Tub, Sauna, Washing Machine, with Hot Tub properties earning approximately 51% more (C$66K/year vs C$44K/year).

Monthly estimated revenue per listing in Lake Memphremagog over the last 12 months: May: C$2K, June: C$2K, July: C$3K, August: C$3K, September: C$2K, October: C$3K, November: C$2K, December: C$3K, January: C$3K, February: C$3K, March: C$3K, April: C$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lake Memphremagog is C$298, up 19% year-over-year. By property size: 1-bedroom properties average C$183/night, 2-bedroom properties average C$231/night, 3-bedroom properties average C$317/night, 4+ bedroom properties average C$583/night. Rates peak in March and are lowest in May.

Guests in Lake Memphremagog book an average of 37 days in advance, down 16% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 36 days, 3-bedroom: 40 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lake Memphremagog Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing increased 16%, occupancy rose 4%, average nightly rates increased 19%, and lead time decreased 16%. These shifts point toward a market transitioning to shorter booking windows and higher price sensitivity, reflecting increased guest urgency in a supply-constrained environment.

In Lake Memphremagog, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 70% higher occupancy than weekdays.