Fort Mcmurray
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Overview
Annual Rev
C$26.9k
12 mo avg
↑29%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
C$168
12 mo avg
↑33%
from prior 12 mo
Lead time
21 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
C$44
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Fort Mcmurray market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$24,615 | — | — |
| Sauna | 🔒 6 (•%) | 🔒 +$2•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Barbecue | 🔒 9• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Lake Access | 🔒 3• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Heating | 🔒 1•• (••%) | 🔒 +$9••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $4•••• | 🔒 $4•••• |
| Internet | 🔒 1•• (••%) | 🔒 +$3••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| TV | 🔒 1•• (••%) | 🔒 +$3••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (15.3 nights)
4+ bedrooms (8.4 nights)
2 bedrooms (8.3 nights)
3 bedrooms (7.8 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$168)
3 bedrooms (CA$97)
2 bedrooms (CA$46)
1 bedroom (CA$41)
Professional host share
Independent hosts (57%)
Professionally managed (43%)
Over the 12 months ending August 2026, the Fort McMurray market averaged 243 active Airbnb and VRBO listings, down 25% from a year earlier and up 38% over two years.
An average Fort McMurray listing earns C$26K/year. High-performing listings earn C$50K, while low-performing listings earn C$8K.
Average occupancy in Fort McMurray is 44%, producing RevPAR of C$44 per available night.
4+ bedroom listings generate the highest average annual revenue in Fort McMurray, at C$47K.
Rules vary across Fort McMurray. Fort McMurray: Lenient. No specific STR regulations. Business license required. Minimal enforcement, hosts operate freely. Edmonton: Moderate. Business license required, zoning compliance, principal residence rule. Moderate enforcement with complaints. Calgary: Moderate. Business license mandatory, principal residence only, max 2 units. Complaint-based enforcement, some operate without permits. Jasper: Strict. Commercial accommodation license required, strict caps on non-resident operators, Parks Canada oversight. Active enforcement in national park. Verify requirements for the property's jurisdiction.
The Fort McMurray Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 25% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and December.
The most common amenities are Kitchen (99%), Parking (96%), TV (95%). The strongest positive revenue associations are Bbq (+44%), Parking (+42%), Lake Access (+39%).
Average daily rate in Fort McMurray is C$193, up 36% year-over-year. Rates peak in August and are lowest in September.
Guests in Fort McMurray book an average of 23 days in advance, up 2% from last year. Booking windows range from 21 days for 2-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 6% higher than weekday occupancy.