Fort Mcmurray
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Overview
Annual Rev
C$30.3k
12 mo avg
↑27%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 C$1••
12 mo avg
••.•%
from prior 12 mo
Lead time
20 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
C$42
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Fort Mcmurray market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 8 (4%) | +$24,365 (+63%) | $63,084 | $38,719 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (15.9 nights)
1 bedroom (10.5 nights)
2 bedrooms (9.1 nights)
3 bedrooms (8.3 nights)
4+ bedrooms (7.5 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$168)
3 bedrooms (CA$96)
2 bedrooms (CA$47)
1 bedroom (CA$45)
Studio (CA$25)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
As of June 2026, Fort McMurray, Edmonton, Calgary, Jasper have 253 active Airbnb and VRBO listings. This represents a 25% decrease from the previous year.
The average Airbnb or VRBO in Fort McMurray generates C$22K per year. High-performing properties earn C$45K/year, while low-performing properties earn C$7K/year. Supply has contracted significantly year-over-year while overall revenue declined, suggesting tightening inventory amid softening demand. The doubling of revenue between average and high-performing properties at 41% occupancy indicates substantial performance variance despite constrained market conditions.
Airbnb and VRBO can be profitable in Fort McMurray. Average annual revenue is C$22K with 41% occupancy. High-performing properties earn up to C$45K/year. Declining supply year-over-year suggests tightening inventory, while the doubling gap between average and top performers indicates meaningful performance variation within the market.
The average occupancy rate for Airbnbs and VRBOs in Fort McMurray is 41%. This occupancy level, combined with an average nightly rate of C$182, results in a RevPAR (revenue per available room) of C$38 per day.
4+ bedroom properties demonstrate the strongest performance in Fort McMurray, with annual revenue of C$43K. These properties balance operating costs and rental demand most effectively in the Fort McMurray market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Fort McMurray area. Fort McMurray: Lenient. No specific STR regulations, follows general business licensing. Minimal enforcement. Edmonton: Moderate. Business license required, principal residence only, max 2 bedrooms. Complaint-based enforcement, some operating without compliance. Calgary: Moderate. Business license mandatory, principal residence rule, max 2 guests per bedroom. Moderate enforcement, primarily complaint-driven. Jasper: Strict. Limited licenses via lottery system, strict caps due to housing crisis, principal residence required. Active enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Fort McMurray Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 25% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($22,430) and top performers ($44,915) suggests differentiation opportunities exist, though the 41% occupancy rate indicates substantial unmet demand despite reduced inventory.
Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -28% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-May) when gaining traction is harder.
The most common amenities in Fort McMurray listings include: Kitchen (98%), Tv (92%), Heating (88%), Washing Machine (87%), Parking (59%). Amenities that boost revenue the most include Bbq, Lake Access, Pets Allowed, with Bbq properties earning approximately 46% more (C$48K/year vs C$33K/year).
Monthly estimated revenue per listing in Fort McMurray over the last 12 months: May: C$927, June: C$1K, July: C$1K, August: C$1K, September: C$1K, October: C$2K, November: C$1K, December: C$1K, January: C$940, February: C$976, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Fort McMurray is C$182, up 38% year-over-year. By property size: 1-bedroom properties average C$114/night, 2-bedroom properties average C$155/night, 3-bedroom properties average C$211/night, 4+ bedroom properties average C$347/night. Rates peak in February and are lowest in May.
Guests in Fort McMurray book an average of 21 days in advance, down 19% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 20 days, 3-bedroom: 22 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Fort McMurray Airbnb and VRBO market has seen the following changes: supply declined 25%, revenue per listing decreased 10%, occupancy rose 2%, average nightly rates increased 38%, and lead time decreased 19%. The sharp rate increases amid modest occupancy gains suggest hosts are pricing aggressively in a tightening supply environment. However, the substantial gap between average ($22,430) and high-performing listings ($44,915) indicates significant performance dispersion, reflecting uneven competitive positioning.
In Fort McMurray, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday.