Fort Mcmurray
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Annual revenue (actual)
C$27.6k
12 mo avg
↑33%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
C$172
12 mo avg
↑31%
from prior 12 mo
Lead time
22 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
C$46
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Fort Mcmurray market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$47,921 | — | — |
| Sauna | 🔒 7 (•%) | 🔒 +$2•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Lake Access | 🔒 3• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Internet | 🔒 1•• (••%) | 🔒 +$9••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +$7••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $4•••• | 🔒 $4•••• |
| Heating | 🔒 1•• (••%) | 🔒 +$3••• (+••%) | 🔒 $4•••• | 🔒 $3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (19.4 nights)
1 bedroom (9.8 nights)
2 bedrooms (8.6 nights)
3 bedrooms (8.0 nights)
4+ bedrooms (7.8 nights)
Cleaning fee by bedroom
4+ bedrooms (CA$189)
3 bedrooms (CA$97)
2 bedrooms (CA$47)
1 bedroom (CA$42)
Studio (CA$25)
Professional host share
Independent hosts (64%)
Professionally managed (36%)
Over the 12 months ending September 2026, the Fort McMurray market averaged 244 active Airbnb and VRBO listings, down 23% from a year earlier and up 39% over two years.
An average Fort McMurray listing earns C$26K/year. High-performing listings earn C$51K, while low-performing listings earn C$8K.
Average occupancy in Fort McMurray is 44%, producing RevPAR of C$45 per available night.
4+ bedroom listings generate the highest average annual revenue in Fort McMurray, at C$48K.
Rules vary across Fort McMurray. Fort McMurray: Lenient. No specific STR regulations or licensing required. Operates under general business licensing. Minimal enforcement. Edmonton: Moderate. Business license required, principal residence only, max 2 bedrooms. Growing enforcement with neighbor complaints driving action. Calgary: Moderate. Business license mandatory, principal residence rule, max 2 guests per bedroom. Complaint-driven enforcement, some hosts operate unlicensed. Jasper: Strict. Commercial accommodation license required, tight supply controls, principal residence rules. Active enforcement due to housing crisis concerns. Verify requirements for the property's jurisdiction.
The Fort McMurray Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 23% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and December.
The most common amenities are Kitchen (99%), Parking (98%), Internet (98%). The strongest positive revenue associations are Bbq (+41%), Lake Access (+37%), Internet (+30%).
Average daily rate in Fort McMurray is C$196, up 34% year-over-year. Rates peak in September and are lowest in April.
Guests in Fort McMurray book an average of 24 days in advance, up 8% from last year. Booking windows range from 22 days for 2-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 6% higher than weekday occupancy.
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