Barrie

As of May 2026, Barrie, Orillia, Collingwood, Muskoka have 2,303 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Barrie generates C$32K per year. High-performing properties earn C$78K/year, while low-performing properties earn C$13K/year. This wide revenue spread, occurring alongside a 17.6% contraction in supply, highlights a market where superior yield is heavily concentrated among a specific subset of listings rather than distributed across the board.

Airbnb and VRBO can be profitable in Barrie. Average annual revenue is C$32K with 29% occupancy. High-performing properties earn up to C$78K/year. The 29% occupancy rate suggests that market demand remains limited, making the significant gap between average and top-tier earners a reflection of highly variable competitive positioning.

The average occupancy rate for Airbnbs and VRBOs in Barrie is 29%. This occupancy level, combined with an average nightly rate of C$302, results in a RevPAR (revenue per available room) of C$60 per day.

4+ bedroom properties demonstrate the strongest performance in Barrie, with annual revenue of C$54K. These properties balance operating costs and rental demand most effectively in the Barrie market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Barrie area. Barrie: Strict. Licensing required, principal residence only, max 180 days/year. Active enforcement with complaints investigated and fines issued. Orillia: Moderate. Business license required, zoning compliance needed. Standard enforcement through bylaw complaints. Collingwood: Strict. Licensing mandatory, principal residence only, 28-day minimum stays in some zones. Active enforcement with regular inspections and penalties. Muskoka: Lenient. Varies by township. Most require business license only. Light enforcement, many operate without permits. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Barrie Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests that operators are exiting the market as demand softens, preventing a deeper collapse in pricing power.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 37% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-March) when gaining traction is harder.

The most common amenities in Barrie listings include: Kitchen (96%), Air Conditioning (86%), Tv (85%), Heating (81%), Washing Machine (67%). Amenities that boost revenue the most include Hot Tub, Sauna, Bbq, with Hot Tub properties earning approximately 48% more (C$74K/year vs C$50K/year).

Monthly estimated revenue per listing in Barrie over the last 12 months: May: C$2K, June: C$2K, July: C$3K, August: C$4K, September: C$2K, October: C$2K, November: C$1K, December: C$2K, January: C$1K, February: C$1K, March: C$1K, April: C$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Barrie is C$302, up 13% year-over-year. By property size: 1-bedroom properties average C$162/night, 2-bedroom properties average C$231/night, 3-bedroom properties average C$335/night, 4+ bedroom properties average C$547/night. Rates peak in August and are lowest in May.

Guests in Barrie book an average of 29 days in advance, down 19% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 27 days, 3-bedroom: 29 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Barrie Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing decreased 10%, occupancy fell 0%, average nightly rates increased 13%, and lead time decreased 19%. These indicators reveal a tightening market where higher nightly rates are offset by shorter booking windows and reduced overall revenue.

In Barrie, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 49% higher occupancy than weekdays.