Vargem, BR
Part of the Joanópolis market area
Unlock the data for all Markets
Annual revenue (actual)
R$138.7k
12 mo avg
↑15%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
R$885
12 mo avg
↑30%
from prior 12 mo
Lead time
27 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
R$303
12 mo avg
↑18%
from prior 12 mo
Methodology note: Figures reflect Joanópolis market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +R$173,936 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| EV Charger | 🔒 8 (•%) | 🔒 +R$8•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Pool | 🔒 1•• (••%) | 🔒 +R$7•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Bicycles | 🔒 6 (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 8• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| TV | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
3 bedrooms (3.8 nights)
4+ bedrooms (3.6 nights)
1 bedroom (3.2 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (R$51)
3 bedrooms (R$35)
2 bedrooms (R$26)
1 bedroom (R$21)
Studio (R$13)
Professional host share
Independent hosts (71%)
Professionally managed (29%)
Over the 12 months ending September 2026, the Joanópolis market averaged 858 active Airbnb and VRBO listings, up 6% from a year earlier and up 46% over two years.
An average Joanópolis listing earns R$83K/year. High-performing listings earn R$253K, while low-performing listings earn R$38K.
Average occupancy in Joanópolis is 23%, producing RevPAR of R$190 per available night.
4+ bedroom listings generate the highest average annual revenue in Joanópolis, at R$131K.
Rules vary across Joanópolis. Joanópolis: Lenient. No specific short-term rental regulations or registration requirements. Minimal municipal oversight. Hosts operate freely without permits. Bragança Paulista: Lenient. No formal STR licensing system. Basic business registration may apply. Light enforcement, hosts operate without significant restrictions. Atibaia: Lenient. Municipal law requires registration and tax compliance, but enforcement is minimal. Most hosts operate informally without penalties. Standard tourism destination with relaxed oversight. Verify requirements for the property's jurisdiction.
The Joanópolis Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in March and October.
The most common amenities are Kitchen (99%), Internet (98%), Parking (97%). The strongest positive revenue associations are Sauna (+69%), Pool (+57%), Washing Machine (+53%).
Average daily rate in Joanópolis is R$905, up 27% year-over-year. Rates peak in December and are lowest in October.
Guests in Joanópolis book an average of 24 days in advance, down 6% from last year. Booking windows range from 21 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 87% higher than weekday occupancy.
(0)
Filters (0)