Vargem, BR
Part of the Joanópolis market area
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Overview
Annual Rev
R$136k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
R$874
12 mo avg
↑28%
from prior 12 mo
Lead time
26 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
R$296
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Joanópolis market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +R$115,782 | — | — |
| EV Charger | 🔒 8 (•%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$7•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Pool | 🔒 1•• (••%) | 🔒 +R$7•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| TV | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 8• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Heating | 🔒 8• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.0 nights)
3 bedrooms (3.8 nights)
1 bedroom (3.4 nights)
Studio (3.2 nights)
4+ bedrooms (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (R$49)
3 bedrooms (R$33)
2 bedrooms (R$25)
1 bedroom (R$21)
Studio (R$16)
Professional host share
Independent hosts (58%)
Professionally managed (42%)
Over the 12 months ending August 2026, the Joanópolis market averaged 846 active Airbnb and VRBO listings, up 3% from a year earlier and up 44% over two years.
An average Joanópolis listing earns R$82K/year. High-performing listings earn R$250K, while low-performing listings earn R$38K.
Average occupancy in Joanópolis is 23%, producing RevPAR of R$185 per available night.
4+ bedroom listings generate the highest average annual revenue in Joanópolis, at R$130K.
Rules vary across Joanópolis. Joanópolis: Lenient. No specific STR regulations or registration requirements. Minimal municipal oversight. Light enforcement. Bragança Paulista: Lenient. No formal STR licensing system. Basic business registration may apply. Limited enforcement activity. Atibaia: Lenient. Municipal tourism registration encouraged but not strictly required. Zoning rules exist but enforcement is minimal. Many hosts operate informally. Verify requirements for the property's jurisdiction.
The Joanópolis Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in December and January; it is lowest in March and October.
The most common amenities are Kitchen (99%), Parking (98%), Internet (97%). The strongest positive revenue associations are Internet (+76%), Sauna (+66%), Washing Machine (+53%).
Average daily rate in Joanópolis is R$892, up 27% year-over-year. Rates peak in December and are lowest in September.
Guests in Joanópolis book an average of 24 days in advance, down 11% from last year. Booking windows range from 20 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 83% higher than weekday occupancy.