Ubatuba

As of May 2026, Ubatuba has 8,207 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Ubatuba generates R$61K per year. High-performing properties earn R$186K/year, while low-performing properties earn R$25K/year. This massive disparity suggests that revenue outcomes are highly polarized, with top-tier listings capturing a disproportionate share of the market's limited 24% occupancy pool.

Airbnb and VRBO can be profitable in Ubatuba. Average annual revenue is R$61K with 24% occupancy. High-performing properties earn up to R$186K/year. The variance between average and high-end returns highlights a market where significant capital upside exists, yet the low average occupancy suggests high sensitivity to listing visibility.

The average occupancy rate for Airbnbs and VRBOs in Ubatuba is 24%. This occupancy level, combined with an average nightly rate of R$609, results in a RevPAR (revenue per available room) of R$147 per day.

4+ bedroom properties demonstrate the strongest performance in Ubatuba, with annual revenue of R$154K. These properties balance operating costs and rental demand most effectively in the Ubatuba market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ubatuba area. I don't have reliable current information about Ubatuba's short-term rental regulations and enforcement reality. Ubatuba is in São Paulo state, Brazil, where STR rules vary by municipality. Without verified data on their specific permits, restrictions, and actual enforcement practices, I recommend checking with Ubatuba's municipal government (Prefeitura Municipal) or local STR host associations for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ubatuba Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The slight decline in RevPAR alongside modest supply growth points to a maturing market where increasing competition is beginning to pressure overall yield.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-June) when gaining traction is harder.

The most common amenities in Ubatuba listings include: Kitchen (98%), Tv (96%), Air Conditioning (72%), Bbq (70%), Pool (56%). Amenities that boost revenue the most include Heating, Washing Machine, Bbq, with Heating properties earning approximately 77% more (R$193K/year vs R$109K/year).

Monthly estimated revenue per listing in Ubatuba over the last 12 months: May: R$2K, June: R$1K, July: R$2K, August: R$1K, September: R$2K, October: R$4K, November: R$4K, December: R$9K, January: R$12K, February: R$6K, March: R$4K, April: R$5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ubatuba is R$609, up 6% year-over-year. By property size: 1-bedroom properties average R$366/night, 2-bedroom properties average R$488/night, 3-bedroom properties average R$859/night, 4+ bedroom properties average R$2K/night. Rates peak in January and are lowest in August.

Guests in Ubatuba book an average of 27 days in advance, down 17% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ubatuba Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 6%, occupancy fell 17%, average nightly rates increased 6%, and lead time decreased 17%. These metrics reveal a tightening environment where higher nightly rates are failing to offset plummeting occupancy, signaling reduced traveler demand.

In Ubatuba, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Thursday and are lowest on Sunday. Weekends show 44% higher occupancy than weekdays.