Ubatuba
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Overview
Annual Rev
R$81.1k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
R$554
12 mo avg
↑20%
from prior 12 mo
Lead time
27 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
R$196
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Ubatuba market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +R$111,361 | — | — |
| Heating | 🔒 1•• (•%) | 🔒 +R$7•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +R$6•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| EV Charger | 🔒 3• (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Barbecue | 🔒 2••• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Lake Access | 🔒 6• (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pool | 🔒 1••• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Gym | 🔒 4•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.3 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.5 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (R$51)
3 bedrooms (R$40)
2 bedrooms (R$29)
1 bedroom (R$22)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Ubatuba market averaged 8,780 active Airbnb and VRBO listings, up 12% from a year earlier and up 42% over two years.
An average Ubatuba listing earns R$61K/year. High-performing listings earn R$188K, while low-performing listings earn R$25K.
Average occupancy in Ubatuba is 24%, producing RevPAR of R$153 per available night.
4+ bedroom listings generate the highest average annual revenue in Ubatuba, at R$159K.
Rules vary across Ubatuba. I don't have specific, verified information about short-term rental regulations and enforcement reality in Ubatuba, Brazil. Without reliable data on actual enforcement practices versus written rules, I cannot accurately classify the regulatory environment or provide the detailed breakdown you've requested. I'd recommend contacting Ubatuba's municipal government (Prefeitura Municipal) or local host associations for current, accurate information. Verify requirements for the property's jurisdiction.
The Ubatuba Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in June and August.
The most common amenities are Kitchen (98%), TV (97%), Internet (97%). The strongest positive revenue associations are Bbq (+67%), Washing Machine (+66%), Heating (+63%).
Average daily rate in Ubatuba is R$641, up 17% year-over-year. Rates peak in January and are lowest in September.
Guests in Ubatuba book an average of 27 days in advance, down 12% from last year. Booking windows range from 23 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 44% higher than weekday occupancy.