Tatuí

As of June 2026, Tatuí, Sorocaba, Itu have 504 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Tatuí generates R$48K per year. High-performing properties earn R$156K/year, while low-performing properties earn R$18K/year. With supply growing modestly while revenue declines year-over-year and occupancy at just 20%, the market shows softening demand relative to available inventory. The threefold gap between high and low performers suggests significant differentiation exists despite constrained overall conditions.

Airbnb and VRBO can be profitable in Tatuí. Average annual revenue is R$48K with 20% occupancy. High-performing properties earn up to R$156K/year. The market shows minimal supply growth paired with declining revenue, indicating softening demand rather than oversaturation. The threefold gap between average and top performers suggests meaningful differentiation exists among listings.

The average occupancy rate for Airbnbs and VRBOs in Tatuí is 20%. This occupancy level, combined with an average nightly rate of R$697, results in a RevPAR (revenue per available room) of R$105 per day.

4+ bedroom properties demonstrate the strongest performance in Tatuí, with annual revenue of R$63K. These properties balance operating costs and rental demand most effectively in the Tatuí market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tatuí area. I don't have reliable, current data on short-term rental regulations and enforcement reality for Tatuí, Sorocaba, and Itu in São Paulo state, Brazil. These smaller Brazilian municipalities may have varying or evolving rules under Brazil's federal short-term rental framework, but I cannot verify specific local requirements, occupancy rules, caps, or actual enforcement practices without risking inaccuracy. I recommend contacting each city's municipal secretary (Secretaria Municipal) or local tourism office directly for current regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tatuí Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($47,515) and top performer revenue ($156,457) suggests significant performance variation across listings, while the 20% occupancy rate reflects the broader market softness despite stable supply levels.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-August) when gaining traction is harder.

The most common amenities in Tatuí listings include: Kitchen (98%), Tv (96%), Pets Allowed (83%), Bbq (78%), Pool (77%). Amenities that boost revenue the most include Pool, Bbq, Bicycles, with Pool properties earning approximately 163% more (R$177K/year vs R$67K/year).

Monthly estimated revenue per listing in Tatuí over the last 12 months: May: R$2K, June: R$2K, July: R$2K, August: R$2K, September: R$2K, October: R$2K, November: R$3K, December: R$7K, January: R$6K, February: R$4K, March: R$2K, April: R$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tatuí is R$697, up 11% year-over-year. By property size: 1-bedroom properties average R$414/night, 2-bedroom properties average R$388/night, 3-bedroom properties average R$725/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in July.

Guests in Tatuí book an average of 24 days in advance, down 12% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 22 days, 3-bedroom: 22 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tatuí Airbnb and VRBO market has seen the following changes: supply grew 2%, revenue per listing decreased 11%, occupancy fell 14%, average nightly rates increased 11%, and lead time decreased 12%. Despite rate increases, the combination of declining occupancy and shorter booking windows suggests weakening demand relative to growing supply, while the substantial gap between average ($47,515) and top-performing listings ($156,457) indicates highly uneven market performance.

In Tatuí, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 46% higher occupancy than weekdays.