São Roque

As of June 2026, São Roque, Sorocaba, Itu have 709 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in São Roque generates R$73K per year. High-performing properties earn R$252K/year, while low-performing properties earn R$29K/year. With supply contracting and revenue declining year-over-year despite flat two-year trends, the market shows modest consolidation. The 3.5x revenue gap between high and low performers suggests significant operational variance, though the 22% occupancy rate indicates broader market constraints limiting upside potential.

Airbnb and VRBO can be profitable in São Roque. Average annual revenue is R$73K with 22% occupancy. High-performing properties earn up to R$252K/year. Declining supply and revenue suggest a contracting market, while the significant gap between average and top performers indicates substantial performance variation despite stable competitive conditions.

The average occupancy rate for Airbnbs and VRBOs in São Roque is 22%. This occupancy level, combined with an average nightly rate of R$880, results in a RevPAR (revenue per available room) of R$163 per day.

4+ bedroom properties demonstrate the strongest performance in São Roque, with annual revenue of R$109K. These properties balance operating costs and rental demand most effectively in the São Roque market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the São Roque area. São Roque: Lenient. No specific STR regulations or registration requirements. Operates under general tourism and commercial rules. Minimal enforcement. Sorocaba: Lenient. Basic business registration (MEI/CNPJ) required for tax purposes. No STR-specific rules or caps. Light enforcement focused on tax compliance. Itu: Lenient. General business licensing through prefecture. No owner-occupancy rules or rental limits. Minimal enforcement, mainly reactive to complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The São Roque Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 5%. This indicates balanced supply-demand dynamics. The wide gap between average ($72,773) and top-performing properties ($252,129) suggests significant performance stratification, while the 22% occupancy rate reflects a competitive landscape where differentiation determines revenue outcomes.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-September) when gaining traction is harder.

The most common amenities in São Roque listings include: Kitchen (98%), Tv (97%), Pets Allowed (86%), Bbq (79%), Private Yard (73%). Amenities that boost revenue the most include Pool, Bbq, Pets Allowed, with Pool properties earning approximately 139% more (R$229K/year vs R$96K/year).

Monthly estimated revenue per listing in São Roque over the last 12 months: May: R$3K, June: R$4K, July: R$4K, August: R$3K, September: R$3K, October: R$4K, November: R$5K, December: R$9K, January: R$8K, February: R$6K, March: R$4K, April: R$6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in São Roque is R$880, up 13% year-over-year. By property size: 1-bedroom properties average R$500/night, 2-bedroom properties average R$536/night, 3-bedroom properties average R$924/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in May.

Guests in São Roque book an average of 26 days in advance, down 9% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 20 days, 3-bedroom: 24 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the São Roque Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 5%, occupancy fell 12%, average nightly rates increased 13%, and lead time decreased 9%. The 12% occupancy drop despite higher nightly rates suggests weakening demand relative to supply, indicating a buyer's market. The wide gap between average revenue ($72,773) and top performers ($252,129) reveals significant performance variance, reflecting uneven competitive positioning.

In São Roque, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 81% higher occupancy than weekdays.