São Roque
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Overview
Annual Rev
R$115.3k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
R$877
12 mo avg
↑21%
from prior 12 mo
Lead time
28 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$254
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect São Roque market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +R$127,776 | — | — |
| Bicycles | 🔒 5 (•%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Sauna | 🔒 1• (•%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$9•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$6•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Lake Access | 🔒 2• (••%) | 🔒 +R$6•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| TV | 🔒 2•• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 5• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Gym | 🔒 1• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Heating | 🔒 6• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
2 bedrooms (4.5 nights)
4+ bedrooms (3.9 nights)
1 bedroom (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (R$46)
3 bedrooms (R$31)
2 bedrooms (R$27)
1 bedroom (R$18)
Professional host share
Independent hosts (60%)
Professionally managed (40%)
Over the 12 months ending August 2026, the São Roque market averaged 767 active Airbnb and VRBO listings, up 10% from a year earlier and up 75% over two years.
An average São Roque listing earns R$77K/year. High-performing listings earn R$267K, while low-performing listings earn R$32K.
Average occupancy in São Roque is 22%, producing RevPAR of R$177 per available night.
4+ bedroom listings generate the highest average annual revenue in São Roque, at R$119K.
Rules vary across São Roque. São Roque: Lenient. No specific STR regulations or registration system. Operates under general tourism and business rules. Minimal enforcement. Sorocaba: Lenient. Basic business registration (CNPJ/MEI) required. No STR-specific permits or caps. Light enforcement, mostly tax-focused. Itu: Lenient. General commercial licensing applies. No dedicated STR framework or restrictions. Enforcement minimal, hosts operate freely. Verify requirements for the property's jurisdiction.
The São Roque Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in September and August.
The most common amenities are TV (98%), Kitchen (98%), Internet (96%). The strongest positive revenue associations are Pool (+131%), Parking (+97%), Bbq (+93%).
Average daily rate in São Roque is R$939, up 24% year-over-year. Rates peak in December and are lowest in September.
Guests in São Roque book an average of 25 days in advance, down 12% from last year. Booking windows range from 20 days for 2-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 91% higher than weekday occupancy.