São Roque
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Annual revenue (actual)
R$116.8k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
R$896
12 mo avg
↑26%
from prior 12 mo
Lead time
28 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
R$263
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect São Roque market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +R$152,012 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +R$1••••• (+•••%) | 🔒 R$3••••• | 🔒 R$1••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$8•••• |
| Gym | 🔒 8 (•%) | 🔒 +R$1••••• (+••%) | 🔒 R$3••••• | 🔒 R$2••••• |
| Bicycles | 🔒 5 (•%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$2••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$7•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 5• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Lake Access | 🔒 3• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.3 nights)
2 bedrooms (5.2 nights)
1 bedroom (3.5 nights)
3 bedrooms (3.4 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (R$44)
3 bedrooms (R$33)
2 bedrooms (R$28)
1 bedroom (R$18)
Studio (R$18)
Professional host share
Independent hosts (75%)
Professionally managed (25%)
Over the 12 months ending September 2026, the São Roque market averaged 786 active Airbnb and VRBO listings, up 13% from a year earlier and up 79% over two years.
An average São Roque listing earns R$78K/year. High-performing listings earn R$266K, while low-performing listings earn R$33K.
Average occupancy in São Roque is 22%, producing RevPAR of R$181 per available night.
4+ bedroom listings generate the highest average annual revenue in São Roque, at R$121K.
Rules vary across São Roque. São Roque: Lenient. No specific STR regulations or registration requirements. Operates under general tourism and business rules. Minimal enforcement, hosts operate freely. Sorocaba: Lenient. Basic business registration (CNPJ/MEI) required for tax purposes. No STR-specific rules or caps. Light enforcement focused on tax compliance only. Itu: Lenient. General business licensing through prefecture. No dedicated STR regulations, owner-occupancy rules, or rental limits. Minimal oversight, market operates informally. Verify requirements for the property's jurisdiction.
The São Roque Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 17%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in August and March.
The most common amenities are Kitchen (98%), TV (98%), Internet (98%). The strongest positive revenue associations are Pool (+151%), Parking (+136%), Bbq (+116%).
Average daily rate in São Roque is R$952, up 26% year-over-year. Rates peak in December and are lowest in August.
Guests in São Roque book an average of 26 days in advance, down 7% from last year. Booking windows range from 20 days for 2-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 94% higher than weekday occupancy.
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