São José Dos Campos

As of June 2026, São José dos Campos, Campos do Jordão, Ubatuba have 687 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in São José dos Campos generates R$39K per year. High-performing properties earn R$106K/year, while low-performing properties earn R$13K/year. This significant spread suggests that revenue potential is heavily bifurcated, indicating that top-tier assets capture a disproportionate share of market demand despite the overall contraction in supply.

Airbnb and VRBO can be profitable in São José dos Campos. Average annual revenue is R$39K with 33% occupancy. High-performing properties earn up to R$106K/year. The performance gap indicates that while the market average is modest, specific listing characteristics allow select properties to achieve significantly higher utilization and revenue capture.

The average occupancy rate for Airbnbs and VRBOs in São José dos Campos is 33%. This occupancy level, combined with an average nightly rate of R$338, results in a RevPAR (revenue per available room) of R$75 per day.

4+ bedroom properties demonstrate the strongest performance in São José dos Campos, with annual revenue of R$108K. These properties balance operating costs and rental demand most effectively in the São José dos Campos market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the São José dos Campos area. São José dos Campos: Lenient. No specific STR regulations, follows general commercial activity rules. Minimal enforcement, hosts operate freely. Campos do Jordão: Lenient. Municipal registration recommended but rarely enforced. Tourism-dependent economy, authorities tolerate STRs. Light oversight. Ubatuba: Moderate. Municipal cadastro (registration) required, tourist tax collection mandatory. Enforcement exists but inconsistent, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The São José dos Campos Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics where the reduction in active listings is mirroring the cooling in revenue generation, maintaining a steady market equilibrium.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -13% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-August) when gaining traction is harder.

The most common amenities in São José dos Campos listings include: Kitchen (100%), Tv (97%), Washing Machine (66%), Pets Allowed (52%), Pool (43%). Amenities that boost revenue the most include Lake Access, Bbq, Pool, with Lake Access properties earning approximately 226% more (R$185K/year vs R$57K/year).

Monthly estimated revenue per listing in São José dos Campos over the last 12 months: May: R$2K, June: R$2K, July: R$2K, August: R$2K, September: R$2K, October: R$2K, November: R$3K, December: R$4K, January: R$3K, February: R$2K, March: R$2K, April: R$3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in São José dos Campos is R$338, up 24% year-over-year. By property size: 1-bedroom properties average R$198/night, 2-bedroom properties average R$275/night, 3-bedroom properties average R$523/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in August.

Guests in São José dos Campos book an average of 19 days in advance, down 26% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 18 days, 3-bedroom: 22 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the São José dos Campos Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 6%, occupancy fell 6%, average nightly rates increased 24%, and lead time decreased 26%. These shifts suggest a move toward shorter-term booking patterns and higher pricing sensitivity despite lower overall volume.

In São José dos Campos, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 20% higher occupancy than weekdays.