São João del-Rei, BR
Part of the Lavras market area
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Overview
Annual Rev
R$58.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
27%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
R$522
12 mo avg
↑14%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
R$137
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Lavras market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +R$216,840 | — | — |
| Pool | 🔒 1•• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| EV Charger | 🔒 5 (•%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$1••••• | 🔒 R$4•••• |
| Hot Tub | 🔒 2• (••%) | 🔒 +R$9•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Lake Access | 🔒 6• (••%) | 🔒 +R$6•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Heating | 🔒 1• (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.0 nights)
3 bedrooms (3.5 nights)
4+ bedrooms (3.5 nights)
1 bedroom (3.5 nights)
Studio (2.6 nights)
Cleaning fee by bedroom
4+ bedrooms (R$160)
Studio (R$0)
1 bedroom (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
Professional host share
Independent hosts (51%)
Professionally managed (49%)
Over the 12 months ending August 2026, the Lavras market averaged 1,036 active Airbnb and VRBO listings, up 13% from a year earlier and up 79% over two years.
An average Lavras listing earns R$45K/year. High-performing listings earn R$161K, while low-performing listings earn R$16K.
Average occupancy in Lavras is 19%, producing RevPAR of R$109 per available night.
4+ bedroom listings generate the highest average annual revenue in Lavras, at R$93K.
Rules vary across Lavras. I don't have reliable data on short-term rental regulations or enforcement reality for these specific Brazilian municipalities (Lavras, São João del-Rei, and Tiradentes in Minas Gerais state). These smaller historic cities likely have minimal formal STR frameworks, but I cannot confirm their actual requirements, restrictions, or enforcement practices without access to current municipal codes and on-the-ground enforcement information. I recommend contacting each city's municipal secretary (Secretaria Municipal) directly for accurate regulations. Verify requirements for the property's jurisdiction.
The Lavras Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in August and March.
The most common amenities are Kitchen (98%), Internet (97%), Parking (95%). The strongest positive revenue associations are Pool (+254%), Bbq (+244%), Sauna (+211%).
Average daily rate in Lavras is R$612, up 19% year-over-year. Rates peak in December and are lowest in August.
Guests in Lavras book an average of 26 days in advance, down 12% from last year. Booking windows range from 22 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.