Praia Grande

As of June 2026, Praia Grande, Santos, São Vicente have 5,281 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Praia Grande generates R$26K per year. High-performing properties earn R$75K/year, while low-performing properties earn R$10K/year. This wide earnings spread signals that revenue potential is heavily concentrated in top-tier listings rather than the market average, reflecting a tiered competitive landscape where elite performers capture disproportionate demand.

Airbnb and VRBO can be profitable in Praia Grande. Average annual revenue is R$26K with 19% occupancy. High-performing properties earn up to R$75K/year. The delta between average and high-end returns suggests that market success is highly dependent on specific asset positioning, as modest average occupancy levels contrast sharply with the significant revenue ceiling of top-tier units.

The average occupancy rate for Airbnbs and VRBOs in Praia Grande is 19%. This occupancy level, combined with an average nightly rate of R$351, results in a RevPAR (revenue per available room) of R$63 per day.

4+ bedroom properties demonstrate the strongest performance in Praia Grande, with annual revenue of R$69K. These properties balance operating costs and rental demand most effectively in the Praia Grande market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Praia Grande area. Praia Grande: Lenient. No specific STR regulations or registration requirements. Operates under general tourism/hotel laws with minimal oversight. Light enforcement. Santos: Lenient. Municipal registration (CAT) technically required but rarely enforced. No occupancy rules or caps. Many hosts operate informally without consequences. São Vicente: Lenient. No dedicated STR framework. General business licensing applies but enforcement is minimal. Hosts largely self-regulate through platforms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Praia Grande Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. The synchronized growth in supply and revenue suggests a stable market equilibrium where new inventory is currently being absorbed without eroding existing host profitability.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-June) when gaining traction is harder.

The most common amenities in Praia Grande listings include: Kitchen (98%), Tv (98%), Pets Allowed (60%), Elevator (52%), Washing Machine (41%). Amenities that boost revenue the most include Bbq, Pool, Air Conditioning, with Bbq properties earning approximately 40% more (R$73K/year vs R$52K/year).

Monthly estimated revenue per listing in Praia Grande over the last 12 months: May: R$714, June: R$436, July: R$731, August: R$671, September: R$1K, October: R$1K, November: R$2K, December: R$5K, January: R$6K, February: R$2K, March: R$1K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Praia Grande is R$351, up 14% year-over-year. By property size: 1-bedroom properties average R$278/night, 2-bedroom properties average R$401/night, 3-bedroom properties average R$646/night, 4+ bedroom properties average R$902/night. Rates peak in December and are lowest in June.

Guests in Praia Grande book an average of 20 days in advance, down 19% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 21 days, 3-bedroom: 25 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Praia Grande Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing increased 1%, occupancy fell 15%, average nightly rates increased 14%, and lead time decreased 19%. These shifts reveal a market transitioning toward higher nightly rates to offset lower utilization, indicating heightened sensitivity to booking patterns and pricing elasticity.

In Praia Grande, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 55% higher occupancy than weekdays.