Poços de Caldas

As of June 2026, Lavras, São João del-Rei, Tiradentes have 943 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Lavras generates R$43K per year. High-performing properties earn R$157K/year, while low-performing properties earn R$14K/year. With minimal supply growth but declining year-over-year revenue and 19% occupancy, the market shows stagnant demand relative to available inventory. The 11x performance gap between high and low earners suggests significant operational or positioning variation rather than broad market constraints.

"Airbnb and VRBO can be profitable in Lavras. Average annual revenue is R$43K with 19% occupancy. High-performing properties earn up to R$157K/year. The market shows minimal supply growth with flat revenue trends, indicating stable but competitive conditions where the wide performance gap suggests significant differentiation between properties rather than market-wide constraints."

The average occupancy rate for Airbnbs and VRBOs in Lavras is 19%. This occupancy level, combined with an average nightly rate of R$585, results in a RevPAR (revenue per available room) of R$99 per day.

4+ bedroom properties demonstrate the strongest performance in Lavras, with annual revenue of R$87K. These properties balance operating costs and rental demand most effectively in the Lavras market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lavras area. I don't have reliable, current data on short-term rental regulations or enforcement realities for these specific Brazilian municipalities (Lavras, São João del-Rei, and Tiradentes in Minas Gerais state). Brazilian STR regulations vary significantly by municipality, and enforcement information for smaller cities is particularly difficult to verify. I recommend contacting each city's municipal secretary (Secretaria Municipal) directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lavras Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($42,526) and top performers ($156,540) suggests substantial performance variation across properties, while the low 19% occupancy rate indicates considerable unused capacity in the market.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-August) when gaining traction is harder.

The most common amenities in Lavras listings include: Kitchen (96%), Tv (92%), Bbq (71%), Pets Allowed (69%), Private Yard (57%). Amenities that boost revenue the most include Sauna, Pool, Bbq, with Sauna properties earning approximately 223% more (R$308K/year vs R$95K/year).

Monthly estimated revenue per listing in Lavras over the last 12 months: May: R$2K, June: R$2K, July: R$2K, August: R$1K, September: R$2K, October: R$3K, November: R$3K, December: R$5K, January: R$5K, February: R$4K, March: R$2K, April: R$5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lavras is R$585, up 8% year-over-year. By property size: 1-bedroom properties average R$270/night, 2-bedroom properties average R$339/night, 3-bedroom properties average R$510/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in June.

Guests in Lavras book an average of 26 days in advance, down 12% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 24 days, 3-bedroom: 26 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lavras Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 3%, occupancy fell 13%, average nightly rates increased 8%, and lead time decreased 12%. The combination of rising rates amid falling occupancy and shortened booking windows suggests hosts are competing harder for fewer bookings, while the wide gap between average ($42,526) and peak revenues ($156,540) indicates highly uneven market performance.

In Lavras, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 51% higher occupancy than weekdays.