Palmas

As of June 2026, Palmas, Miracema do Tocantins, Araguacema have 422 active Airbnb and VRBO listings. This represents a 22% increase from the previous year.

The average Airbnb or VRBO in Palmas generates R$30K per year. High-performing properties earn R$74K/year, while low-performing properties earn R$12K/year. Supply has surged 21.6% YoY while revenue remained essentially flat, indicating new listings are competing for the same guest pool. The 2.5x performance gap between high and average earners suggests significant operational differentiation despite the saturated, low-occupancy market.

Airbnb and VRBO can be profitable in Palmas. Average annual revenue is R$30K with 30% occupancy. High-performing properties earn up to R$74K/year. Supply growth outpaces revenue growth significantly, indicating intensifying competition without corresponding demand expansion. The substantial performance gap between high and average earners suggests market stratification, where property differentiation is increasingly important in a crowded marketplace.

The average occupancy rate for Airbnbs and VRBOs in Palmas is 30%. This occupancy level, combined with an average nightly rate of R$272, results in a RevPAR (revenue per available room) of R$64 per day.

3-bedroom properties demonstrate the strongest performance in Palmas, with annual revenue of R$52K. These properties balance operating costs and rental demand most effectively in the Palmas market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Palmas area. I don't have reliable information about short-term rental regulations or enforcement practices for Palmas, Miracema do Tocantins, or Araguacema in Brazil. These smaller Brazilian municipalities may have minimal formal STR regulations, or rules may exist only at the state level. Without verified data on permits, restrictions, and actual enforcement reality in these specific cities, Local municipal websites or contacting city offices directly would be needed for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Palmas Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 22% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($30,275) and top performers ($74,302) suggests significant performance variation, reflecting a competitive market where property differentiation drives outcomes. Low occupancy at 30% indicates substantial available capacity despite balanced metrics.

Launch around September, 2-3 months before peak summer season (December peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Palmas listings include: Air Conditioning (99%), Kitchen (98%), Tv (95%), Washing Machine (61%), Pets Allowed (48%). Amenities that boost revenue the most include Lake Access, Pets Allowed, Pool, with Lake Access properties earning approximately 92% more (R$82K/year vs R$43K/year).

Monthly estimated revenue per listing in Palmas over the last 12 months: May: R$2K, June: R$2K, July: R$2K, August: R$2K, September: R$2K, October: R$2K, November: R$2K, December: R$2K, January: R$2K, February: R$1K, March: R$2K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Palmas is R$272, up 24% year-over-year. By property size: 1-bedroom properties average R$209/night, 2-bedroom properties average R$277/night, 3-bedroom properties average R$504/night. Rates peak in December and are lowest in June.

Guests in Palmas book an average of 16 days in advance, down 15% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 15 days, 3-bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Palmas Airbnb and VRBO market has seen the following changes: supply grew 22%, revenue per listing increased 2%, occupancy fell 9%, average nightly rates increased 24%, and lead time decreased 15%. The 22% supply surge outpacing the 2% revenue growth signals intensifying competition, while the significant gap between average ($30,275) and high-performing listings ($74,302) suggests success concentrates among differentiated properties.

In Palmas, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 26% higher occupancy than weekdays.