Palmas
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Annual revenue (actual)
R$44.4k
12 mo avg
↑45%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↑5%
from prior 12 mo
Avg daily rate
R$281
12 mo avg
↑69%
from prior 12 mo
Lead time
16 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
R$93
12 mo avg
↑55%
from prior 12 mo
Methodology note: Figures reflect Palmas market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$29,554 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| Pool | 🔒 8• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$3•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$4•••• | 🔒 R$3•••• |
| Gym | 🔒 4• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$4•••• | 🔒 R$3•••• |
| Sauna | 🔒 9 (•%) | 🔒 +R$5••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$2••• (+•%) | 🔒 R$4•••• | 🔒 R$4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.9 nights)
3 bedrooms (5.2 nights)
2 bedrooms (4.7 nights)
Studio (4.6 nights)
4+ bedrooms (3.2 nights)
Cleaning fee by bedroom
Studio (R$0)
1 bedroom (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Over the 12 months ending September 2026, the Palmas market averaged 532 active Airbnb and VRBO listings, up 52% from a year earlier and up 53% over two years.
An average Palmas listing earns R$34K/year. High-performing listings earn R$79K, while low-performing listings earn R$14K.
Average occupancy in Palmas is 29%, producing RevPAR of R$72 per available night.
3-bedroom listings generate the highest average annual revenue in Palmas, at R$59K.
Rules vary across Palmas. I don't have reliable current information about short-term rental regulations or enforcement practices for Palmas, Araguaína, or Guaraí (cities in Tocantins, Brazil). To provide accurate information about permits, licensing, occupancy rules, and actual enforcement reality in these Brazilian municipalities, I would need access to current local municipal codes and on-the-ground enforcement data that I don't possess. I recommend contacting local municipal offices (prefeituras) directly for current regulations. Verify requirements for the property's jurisdiction.
The Palmas Airbnb and VRBO market appears broadly balanced. Supply has grown 52% year-over-year, while RevPAR has increased 24%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are Air Conditioning (98%), Internet (98%), Kitchen (97%). The strongest positive revenue associations are Lake Access (+66%), Hot Tub (+52%), Pets Allowed (+41%).
Average daily rate in Palmas is R$300, up 31% year-over-year. Rates peak in August and are lowest in March.
Guests in Palmas book an average of 15 days in advance, down 13% from last year. Booking windows range from 14 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 31% higher than weekday occupancy.
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