Palmas
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Overview
Annual Rev
R$44.7k
12 mo avg
↑88%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↑12%
from prior 12 mo
Avg daily rate
R$276
12 mo avg
↑126%
from prior 12 mo
Lead time
15 days
12 mo avg
↑5 days
from prior 12 mo
Revpar
R$92
12 mo avg
↑104%
from prior 12 mo
Methodology note: Figures reflect Palmas market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$29,871 | — | — |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$3•••• |
| Gym | 🔒 4• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Pool | 🔒 8• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$4•••• | 🔒 R$3•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Sauna | 🔒 1• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$4•••• | 🔒 R$3•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +R$4••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Heating | 🔒 4• (••%) | 🔒 +R$1•• (+•%) | 🔒 R$4•••• | 🔒 R$4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.7 nights)
2 bedrooms (4.4 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (3.5 nights)
Cleaning fee by bedroom
1 bedroom (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Over the 12 months ending August 2026, the Palmas market averaged 508 active Airbnb and VRBO listings, up 46% from a year earlier and up 46% over two years.
An average Palmas listing earns R$33K/year. High-performing listings earn R$81K, while low-performing listings earn R$13K.
Average occupancy in Palmas is 29%, producing RevPAR of R$71 per available night.
3-bedroom listings generate the highest average annual revenue in Palmas, at R$60K.
Rules vary across Palmas. I don't have reliable current data on short-term rental regulations or enforcement reality for Palmas, Araguaína, or Gurupi in Tocantins, Brazil. These cities' STR frameworks and actual enforcement practices aren't well-documented in available sources. I recommend contacting local municipal authorities (prefeituras) directly for current regulations. Verify requirements for the property's jurisdiction.
The Palmas Airbnb and VRBO market appears broadly balanced. Supply has grown 46% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are Air Conditioning (99%), Kitchen (98%), Internet (98%). The strongest positive revenue associations are Lake Access (+73%), TV (+61%), Pets Allowed (+46%).
Average daily rate in Palmas is R$297, up 32% year-over-year. Rates peak in August and are lowest in March.
Guests in Palmas book an average of 15 days in advance, down 17% from last year. Booking windows range from 14 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 29% higher than weekday occupancy.