Natal
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Annual revenue (actual)
R$51.2k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
R$294
12 mo avg
↑25%
from prior 12 mo
Lead time
30 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
R$108
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Natal market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +R$38,326 | — | — |
| Lake Access | 🔒 6 (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$8•••• | 🔒 R$5•••• |
| Bicycles | 🔒 5 (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$8•••• | 🔒 R$5•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| Parking | 🔒 9•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| TV | 🔒 9•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| Pool | 🔒 7•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| Internet | 🔒 9•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$7••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Gym | 🔒 3•• (••%) | 🔒 +R$8•• (+•%) | 🔒 R$6•••• | 🔒 R$5•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.2 nights)
2 bedrooms (5.7 nights)
1 bedroom (5.2 nights)
3 bedrooms (5.1 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (R$43)
3 bedrooms (R$32)
2 bedrooms (R$23)
1 bedroom (R$15)
Studio (R$14)
Professional host share
Professionally managed (53%)
Independent hosts (47%)
Over the 12 months ending September 2026, the Natal market averaged 1,500 active Airbnb and VRBO listings, up 7% from a year earlier and up 9% over two years.
An average Natal listing earns R$39K/year. High-performing listings earn R$99K, while low-performing listings earn R$13K.
Average occupancy in Natal is 34%, producing RevPAR of R$86 per available night.
4+ bedroom listings generate the highest average annual revenue in Natal, at R$90K.
Rules vary across Natal. Natal, Ponta Negra: Lenient. Brazil requires hosts register as MEI (individual microentrepreneur) or similar business entity and collect tourism taxes. Ponta Negra neighborhood has heavy Airbnb presence with minimal enforcement. Many hosts operate informally without proper registration. Local authorities focus on safety/noise complaints rather than proactive compliance checks. No occupancy restrictions or rental caps in practice. Verify requirements for the property's jurisdiction.
The Natal Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in June and May.
The most common amenities are TV (98%), Internet (98%), Air Conditioning (96%). The strongest positive revenue associations are Parking (+44%), Bbq (+38%), TV (+32%).
Average daily rate in Natal is R$313, up 19% year-over-year. Rates peak in January and are lowest in May.
Guests in Natal book an average of 29 days in advance, down 6% from last year. Booking windows range from 27 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 34% higher than weekday occupancy.
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