Natal
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Overview
Annual Rev
R$49.2k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
R$288
12 mo avg
↑23%
from prior 12 mo
Lead time
28 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
R$103
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Natal market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +R$40,057 | — | — |
| Lake Access | 🔒 5 (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$9•••• | 🔒 R$5•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| TV | 🔒 8•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Pool | 🔒 7•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$4•••• |
| Parking | 🔒 8•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$5•••• | 🔒 R$4•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$5••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Heating | 🔒 6• (•%) | 🔒 +R$1••• (+•%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Gym | 🔒 3•• (••%) | 🔒 +R$1••• (+•%) | 🔒 R$5•••• | 🔒 R$5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.7 nights)
2 bedrooms (5.8 nights)
1 bedroom (5.3 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (R$42)
3 bedrooms (R$30)
2 bedrooms (R$23)
1 bedroom (R$15)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Natal market averaged 1,478 active Airbnb and VRBO listings, up 4% from a year earlier and up 7% over two years.
An average Natal listing earns R$39K/year. High-performing listings earn R$100K, while low-performing listings earn R$13K.
Average occupancy in Natal is 33%, producing RevPAR of R$84 per available night.
4+ bedroom listings generate the highest average annual revenue in Natal, at R$89K.
Rules vary across Natal. Natal, Ponta Negra: Lenient. Registration with municipal tourism office (CADASTUR) technically required. No owner-occupancy rules or rental caps. Enforcement minimal - many hosts operate without registration. Authorities focus on tax collection rather than compliance. Most short-term rentals function informally in practice. Verify requirements for the property's jurisdiction.
The Natal Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in June and May.
The most common amenities are TV (98%), Internet (97%), Air Conditioning (96%). The strongest positive revenue associations are Bbq (+36%), Washing Machine (+34%), Parking (+34%).
Average daily rate in Natal is R$313, up 22% year-over-year. Rates peak in January and are lowest in May.
Guests in Natal book an average of 29 days in advance, down 12% from last year. Booking windows range from 27 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 31% higher than weekday occupancy.