Marília

As of June 2026, Araçatuba, São José do Rio Preto, Bauru have 2,340 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Araçatuba generates R$38K per year. High-performing properties earn R$111K/year, while low-performing properties earn R$18K/year. This massive variance suggests that market success is heavily skewed toward a small segment of listings, indicating that top earners are likely capturing the bulk of demand while the majority struggle to gain traction.

Airbnb and VRBO can be profitable in Araçatuba. Average annual revenue is R$38K with 28% occupancy. High-performing properties earn up to R$111K/year. The delta between average and high performance reveals that revenue potential is not evenly distributed, suggesting that specific listing attributes or operational strategies are currently driving a significant competitive advantage.

The average occupancy rate for Airbnbs and VRBOs in Araçatuba is 28%. This occupancy level, combined with an average nightly rate of R$373, results in a RevPAR (revenue per available room) of R$76 per day.

4+ bedroom properties demonstrate the strongest performance in Araçatuba, with annual revenue of R$53K. These properties balance operating costs and rental demand most effectively in the Araçatuba market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Araçatuba area. Araçatuba: Lenient. No specific short-term rental regulations or registration requirements. Operates under general commercial rules. Minimal enforcement. São José do Rio Preto: Lenient. No dedicated STR framework. Basic business registration may apply. Light oversight, hosts operate freely. Bauru: Lenient. No specific short-term rental laws or permits required. Standard tax obligations only. Minimal enforcement, market operates openly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Araçatuba Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The synchronized decline in supply and revenue suggests that the market is adjusting to lower demand levels rather than experiencing a supply-driven saturation issue.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 50% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-June) when gaining traction is harder.

The most common amenities in Araçatuba listings include: Tv (96%), Kitchen (95%), Air Conditioning (91%), Pool (57%), Pets Allowed (54%). Amenities that boost revenue the most include Pool, Bbq, Air Conditioning, with Pool properties earning approximately 104% more (R$82K/year vs R$40K/year).

Monthly estimated revenue per listing in Araçatuba over the last 12 months: May: R$1K, June: R$1K, July: R$3K, August: R$2K, September: R$2K, October: R$2K, November: R$2K, December: R$4K, January: R$4K, February: R$2K, March: R$2K, April: R$3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Araçatuba is R$373, up 13% year-over-year. By property size: 1-bedroom properties average R$281/night, 2-bedroom properties average R$353/night, 3-bedroom properties average R$541/night, 4+ bedroom properties average R$808/night. Rates peak in January and are lowest in May.

Guests in Araçatuba book an average of 23 days in advance, down 25% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 22 days, 3-bedroom: 29 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Araçatuba Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 7%, occupancy fell 12%, average nightly rates increased 13%, and lead time decreased 25%. These metrics reflect a contraction where hosts are raising rates to compensate for lower occupancy, signaling a shift toward more last-minute, price-sensitive booking behavior.

In Araçatuba, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 30% higher occupancy than weekdays.