Lucena

As of June 2026, João Pessoa, Cabedelo, Lucena have 731 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.

The average Airbnb or VRBO in Lucena generates R$30K per year. High-performing properties earn R$107K/year, while low-performing properties earn R$12K/year. Supply growth of 7.4% YoY paired with declining revenue signals intensifying competition outpacing demand. The 3.5x gap between high and average performers indicates significant market segmentation, where differentiation heavily influences viability at current 22% occupancy levels.

Airbnb and VRBO can be profitable in Lucena. Average annual revenue is R$30K with 22% occupancy. High-performing properties earn up to R$107K/year. Despite supply growth of 7.4% YoY, revenue declined 16.6%, indicating demand is not keeping pace with new listings. The threefold gap between average and top performers suggests significant differentiation opportunity in a consolidating market.

The average occupancy rate for Airbnbs and VRBOs in Lucena is 22%. This occupancy level, combined with an average nightly rate of R$438, results in a RevPAR (revenue per available room) of R$67 per day.

4+ bedroom properties demonstrate the strongest performance in Lucena, with annual revenue of R$65K. These properties balance operating costs and rental demand most effectively in the Lucena market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lucena area. João Pessoa: Lenient. No specific short-term rental regulations or licensing requirements. Operates under general commercial/tourism rules. Minimal enforcement, hosts operate freely. Cabedelo: Lenient. No dedicated STR regulations. General business registration may apply. Very light enforcement, market largely unregulated. Lucena: Lenient. No specific short-term rental laws or permit requirements. Minimal government oversight, hosts operate without restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lucena Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($30,166) and top performers ($106,762) suggests significant performance disparity, while the 22% occupancy rate reflects a competitive market where differentiation drives returns.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 30% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-June) when gaining traction is harder.

The most common amenities in Lucena listings include: Kitchen (100%), Tv (94%), Air Conditioning (94%), Pool (81%), Bbq (65%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Washing Machine, with Hot Tub properties earning approximately 90% more (R$136K/year vs R$72K/year).

Monthly estimated revenue per listing in Lucena over the last 12 months: May: R$958, June: R$905, July: R$2K, August: R$1K, September: R$2K, October: R$2K, November: R$2K, December: R$4K, January: R$5K, February: R$3K, March: R$1K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lucena is R$438, up 3% year-over-year. By property size: 1-bedroom properties average R$227/night, 2-bedroom properties average R$410/night, 3-bedroom properties average R$577/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in July.

Guests in Lucena book an average of 26 days in advance, down 14% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 25 days, 3-bedroom: 30 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lucena Airbnb and VRBO market has seen the following changes: supply grew 7%, revenue per listing decreased 17%, occupancy fell 13%, average nightly rates increased 3%, and lead time decreased 14%. The supply growth outpacing rate increases signals intensifying competition, while the substantial gap between average revenue ($30,166) and top performers ($106,762) indicates highly uneven market performance driven by property differentiation rather than broader demand strength.

In Lucena, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 33% higher occupancy than weekdays.