Lucena
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Annual revenue (actual)
R$45.9k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
R$400
12 mo avg
↑23%
from prior 12 mo
Lead time
26 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
R$105
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Lucena market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +R$94,370 | — | — |
| Hot Tub | 🔒 2• (•%) | 🔒 +R$6•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Sauna | 🔒 1• (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$8•••• | 🔒 R$6•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$6••• (+•%) | 🔒 R$8•••• | 🔒 R$7•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.0 nights)
2 bedrooms (6.2 nights)
Studio (5.9 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (R$40)
3 bedrooms (R$29)
2 bedrooms (R$24)
Studio (R$17)
1 bedroom (R$16)
Professional host share
Independent hosts (63%)
Professionally managed (37%)
Over the 12 months ending September 2026, the Lucena market averaged 855 active Airbnb and VRBO listings, up 30% from a year earlier and up 140% over two years.
An average Lucena listing earns R$30K/year. High-performing listings earn R$104K, while low-performing listings earn R$12K.
Average occupancy in Lucena is 22%, producing RevPAR of R$72 per available night.
4+ bedroom listings generate the highest average annual revenue in Lucena, at R$71K.
Rules vary across Lucena. João Pessoa: Lenient. Municipal registration required through tourism department, but minimal enforcement. Many hosts operate informally without registration. No occupancy requirements or density limits. Cabedelo: Lenient. Basic business registration theoretically required, but enforcement practically non-existent. Hosts commonly operate without formal permits in this beach town. Lucena: Lenient. No specific short-term rental regulations. General business rules apply but rarely enforced given small municipality size. Informal operations common. Verify requirements for the property's jurisdiction.
The Lucena Airbnb and VRBO market appears broadly balanced. Supply has grown 30% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in March and June.
The most common amenities are Kitchen (98%), Internet (97%), TV (96%). The strongest positive revenue associations are Hot Tub (+86%), Washing Machine (+40%), Sauna (+39%).
Average daily rate in Lucena is R$440, up 7% year-over-year. Rates peak in December and are lowest in June.
Guests in Lucena book an average of 27 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 35% higher than weekday occupancy.
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