Lucena
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Overview
Annual Rev
R$44.5k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
R$395
12 mo avg
↑23%
from prior 12 mo
Lead time
24 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$99
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Lucena market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +R$66,588 | — | — |
| Heating | 🔒 1• (•%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Sauna | 🔒 1• (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$7•••• | 🔒 R$4•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$8•••• | 🔒 R$5•••• |
| Pool | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$4••• (+•%) | 🔒 R$7•••• | 🔒 R$7•••• |
| Gym | 🔒 7• (••%) | 🔒 +R$1••• (+•%) | 🔒 R$7•••• | 🔒 R$7•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$8•• (+•%) | 🔒 R$7•••• | 🔒 R$7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.3 nights)
1 bedroom (6.6 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (R$39)
3 bedrooms (R$29)
2 bedrooms (R$25)
1 bedroom (R$18)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Over the 12 months ending August 2026, the Lucena market averaged 833 active Airbnb and VRBO listings, up 26% from a year earlier and up 134% over two years.
An average Lucena listing earns R$30K/year. High-performing listings earn R$105K, while low-performing listings earn R$12K.
Average occupancy in Lucena is 21%, producing RevPAR of R$71 per available night.
4+ bedroom listings generate the highest average annual revenue in Lucena, at R$69K.
Rules vary across Lucena. João Pessoa: Lenient. No specific STR regulations or registration requirements. General business licensing may apply but rarely enforced. Hosts operate freely with minimal oversight. Cabedelo: Lenient. No dedicated STR laws. Standard business registration theoretically required but enforcement virtually nonexistent. Market operates informally. Lucena: Lenient. No STR-specific regulations. Minimal municipal oversight. Hosts operate without permits or restrictions in practice. Verify requirements for the property's jurisdiction.
The Lucena Airbnb and VRBO market is becoming more competitive. Supply has grown 26% year-over-year, while RevPAR has decreased 2%, suggesting supply is outpacing demand.
RevPAR is highest in January and December; it is lowest in March and June.
The most common amenities are Kitchen (99%), Internet (96%), TV (95%). The strongest positive revenue associations are Hot Tub (+99%), Washing Machine (+53%), Sauna (+50%).
Average daily rate in Lucena is R$441, up 6% year-over-year. Rates peak in December and are lowest in June.
Guests in Lucena book an average of 26 days in advance, down 9% from last year. Booking windows range from 24 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 33% higher than weekday occupancy.