Joanópolis, BR
Part of the Atibaia market area
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Overview
Annual Rev
R$138k
12 mo avg
↑21%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
R$956
12 mo avg
↑32%
from prior 12 mo
Lead time
28 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
R$302
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Atibaia market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Parking | — | +R$124,620 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Pool | 🔒 2•• (••%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Bicycles | 🔒 7 (•%) | 🔒 +R$9•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Sauna | 🔒 2• (•%) | 🔒 +R$8•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Lake Access | 🔒 5• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$2••••• | 🔒 R$1••••• |
| Hot Tub | 🔒 7• (••%) | 🔒 +R$8••• (+•%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Heating | 🔒 5• (••%) | 🔒 +R$6••• (+•%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.5 nights)
Studio (4.5 nights)
1 bedroom (4.3 nights)
3 bedrooms (3.9 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (R$52)
3 bedrooms (R$41)
2 bedrooms (R$33)
1 bedroom (R$17)
Studio (R$7)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending August 2026, the Atibaia market averaged 887 active Airbnb and VRBO listings, up 7% from a year earlier and up 43% over two years.
An average Atibaia listing earns R$81K/year. High-performing listings earn R$251K, while low-performing listings earn R$36K.
Average occupancy in Atibaia is 23%, producing RevPAR of R$182 per available night.
4+ bedroom listings generate the highest average annual revenue in Atibaia, at R$106K.
Rules vary across Atibaia. Atibaia: Lenient. No specific STR regulations or registration requirements. Municipal tourism tax may apply but enforcement is minimal. Hosts operate freely. Bragança Paulista: Lenient. No dedicated STR framework. Basic business registration (MEI/CNPJ) recommended for tax purposes. Light oversight, hosts operate without restrictions. Nazaré Paulista: Lenient. No STR-specific rules. Small tourism market with minimal regulation. Hosts operate informally with virtually no enforcement. Verify requirements for the property's jurisdiction.
The Atibaia Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has decreased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in October and September.
The most common amenities are Kitchen (99%), TV (97%), Parking (96%). The strongest positive revenue associations are Parking (+131%), Pool (+111%), Sauna (+48%).
Average daily rate in Atibaia is R$953, up 25% year-over-year. Rates peak in December and are lowest in September.
Guests in Atibaia book an average of 26 days in advance, down 15% from last year. Booking windows range from 21 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 74% higher than weekday occupancy.