Itu, BR
Part of the Sorocaba market area
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Annual revenue (actual)
R$51.5k
12 mo avg
↑23%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
R$336
12 mo avg
↑44%
from prior 12 mo
Lead time
17 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$101
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Sorocaba market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$163,847 | — | — |
| Sauna | 🔒 7 (•%) | 🔒 +R$9•••• (+•••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +R$6•••• (+•••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$6•••• (+•••%) | 🔒 R$1••••• | 🔒 R$4•••• |
| Pool | 🔒 1•• (••%) | 🔒 +R$4•••• (+•••%) | 🔒 R$9•••• | 🔒 R$4•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$8•••• | 🔒 R$4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +R$3•••• (+•••%) | 🔒 R$6•••• | 🔒 R$3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.0 nights)
1 bedroom (6.6 nights)
Studio (5.9 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (3.4 nights)
Cleaning fee by bedroom
1 bedroom (R$5)
Studio (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Over the 12 months ending September 2026, the Sorocaba market averaged 597 active Airbnb and VRBO listings, up 12% from a year earlier and up 108% over two years.
An average Sorocaba listing earns R$44K/year. High-performing listings earn R$108K, while low-performing listings earn R$17K.
Average occupancy in Sorocaba is 32%, producing RevPAR of R$90 per available night.
4+ bedroom listings generate the highest average annual revenue in Sorocaba, at R$97K.
Rules vary across Sorocaba. I don't have reliable, current information about short-term rental regulations and enforcement practices specific to Sorocaba, Brazil. To provide accurate details about permits, licenses, owner-occupancy rules, rental caps, and actual enforcement reality, I would need to verify current local ordinances and enforcement patterns. I recommend checking with Sorocaba's municipal government (Prefeitura de Sorocaba) or local hosting platforms for current requirements. Verify requirements for the property's jurisdiction.
The Sorocaba Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 26%, showing no clear supply-demand imbalance.
RevPAR is highest in December and April; it is lowest in August and March.
The most common amenities are Internet (99%), Kitchen (99%), TV (96%). The strongest positive revenue associations are Bbq (+143%), Pool (+109%), Pets Allowed (+90%).
Average daily rate in Sorocaba is R$388, up 45% year-over-year. Rates peak in February and are lowest in November.
Guests in Sorocaba book an average of 17 days in advance, down 10% from last year. Booking windows range from 14 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 26% higher than weekday occupancy.
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