Itu, BR
Part of the Sorocaba market area
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Overview
Annual Rev
R$50.2k
12 mo avg
↑18%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
R$330
12 mo avg
↑45%
from prior 12 mo
Lead time
17 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
R$98
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Sorocaba market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$211,320 | — | — |
| Sauna | 🔒 7 (•%) | 🔒 +R$7•••• (+•••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$6•••• (+•••%) | 🔒 R$1••••• | 🔒 R$4•••• |
| Pool | 🔒 1•• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$9•••• | 🔒 R$4•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$4•••• (+•••%) | 🔒 R$8•••• | 🔒 R$4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +R$3•••• (+•••%) | 🔒 R$7•••• | 🔒 R$3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.8 nights)
1 bedroom (6.6 nights)
Studio (6.0 nights)
3 bedrooms (5.6 nights)
4+ bedrooms (3.1 nights)
Cleaning fee by bedroom
1 bedroom (R$5)
Studio (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Over the 12 months ending August 2026, the Sorocaba market averaged 581 active Airbnb and VRBO listings, up 7% from a year earlier and up 103% over two years.
An average Sorocaba listing earns R$43K/year. High-performing listings earn R$107K, while low-performing listings earn R$17K.
Average occupancy in Sorocaba is 32%, producing RevPAR of R$88 per available night.
4+ bedroom listings generate the highest average annual revenue in Sorocaba, at R$96K.
Rules vary across Sorocaba. I don't have specific, verified information about short-term rental regulations and enforcement reality in Sorocaba, Brazil. To provide accurate details about permits, licensing requirements, owner-occupancy rules, rental caps, and actual enforcement levels, I would need to research current municipal laws and their practical application. I recommend contacting Sorocaba's municipal government (Prefeitura de Sorocaba) or local property management professionals for reliable, up-to-date information. Verify requirements for the property's jurisdiction.
The Sorocaba Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in December and April; it is lowest in September and August.
The most common amenities are Kitchen (99%), Internet (97%), TV (96%). The strongest positive revenue associations are Bbq (+144%), Pool (+126%), Pets Allowed (+108%).
Average daily rate in Sorocaba is R$383, up 48% year-over-year. Rates peak in February and are lowest in September.
Guests in Sorocaba book an average of 17 days in advance, down 14% from last year. Booking windows range from 14 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 24% higher than weekday occupancy.