Itapema

As of June 2026, Itapema has 1,652 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Itapema generates R$51K per year. High-performing properties earn R$149K/year, while low-performing properties earn R$22K/year. With supply virtually flat and revenue declining year-over-year despite stable inventory, the market faces demand pressure rather than oversupply issues. The 3x revenue gap between high and low performers suggests significant differentiation within the market, indicating performance depends on factors beyond market-wide conditions.

Airbnb and VRBO can be profitable in Itapema. Average annual revenue is R$51K with 21% occupancy. High-performing properties earn up to R$149K/year. The market shows flat supply and declining revenue year-over-year, suggesting intensifying competition despite stable inventory levels. The substantial gap between average and top performers indicates significant performance variance, pointing to meaningful differentiation among properties.

The average occupancy rate for Airbnbs and VRBOs in Itapema is 21%. This occupancy level, combined with an average nightly rate of R$574, results in a RevPAR (revenue per available room) of R$118 per day.

4+ bedroom properties demonstrate the strongest performance in Itapema, with annual revenue of R$75K. These properties balance operating costs and rental demand most effectively in the Itapema market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Itapema area. I don't have reliable, current information about short-term rental regulations specific to Itapema, Brazil, including permit requirements, occupancy rules, or enforcement reality. To provide accurate information about whether regulations are strict, moderate, or lenient with actual enforcement levels, I would need to verify current local ordinances and on-the-ground enforcement practices, which I cannot do reliably for this municipality. I recommend contacting Itapema's municipal government (Prefeitura de Itapema) directly for current regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Itapema Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($50,740) and high-performing properties ($149,285) suggests significant performance variance, reflecting competitive differentiation rather than market-wide constraints. Low occupancy at 21% indicates substantial available capacity despite stable supply levels.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 95% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-June) when gaining traction is harder.

The most common amenities in Itapema listings include: Kitchen (99%), Air Conditioning (98%), Tv (98%), Bbq (80%), Washing Machine (78%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Bbq, with Washing Machine properties earning approximately 33% more (R$117K/year vs R$88K/year).

Monthly estimated revenue per listing in Itapema over the last 12 months: May: R$765, June: R$555, July: R$1K, August: R$665, September: R$1K, October: R$2K, November: R$3K, December: R$8K, January: R$14K, February: R$7K, March: R$3K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Itapema is R$574, up 6% year-over-year. By property size: 1-bedroom properties average R$370/night, 2-bedroom properties average R$461/night, 3-bedroom properties average R$688/night, 4+ bedroom properties average R$1K/night. Rates peak in January and are lowest in August.

Guests in Itapema book an average of 23 days in advance, down 28% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 22 days, 3-bedroom: 25 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Itapema Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 6%, occupancy fell 18%, average nightly rates increased 6%, and lead time decreased 28%. The combination of flat supply with declining occupancy and shortened booking windows suggests weakening demand, while the substantial gap between average ($50,740) and top-performing listings ($149,285) indicates highly concentrated performance among premium properties.

In Itapema, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 17% higher occupancy than weekdays.