Itanhaém

As of June 2026, Itanhaém has 1,412 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Itanhaém generates R$29K per year. High-performing properties earn R$91K/year, while low-performing properties earn R$11K/year. Supply growth outpaces revenue decline, signaling intensifying competition despite flat two-year trends. The wide performance gap suggests differentiation matters significantly in a market where low occupancy (16%) constrains overall returns.

Airbnb and VRBO can be profitable in Itanhaém. Average annual revenue is R$29K with 16% occupancy. High-performing properties earn up to R$91K/year. Supply growth remains minimal while revenue declined slightly year-over-year, suggesting a mature market with modest competition where the threefold gap between average and top performers indicates meaningful differentiation among listings.

The average occupancy rate for Airbnbs and VRBOs in Itanhaém is 16%. This occupancy level, combined with an average nightly rate of R$521, results in a RevPAR (revenue per available room) of R$67 per day.

4+ bedroom properties demonstrate the strongest performance in Itanhaém, with annual revenue of R$54K. These properties balance operating costs and rental demand most effectively in the Itanhaém market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Itanhaém area. I don't have reliable, current information about short-term rental regulations and enforcement reality specifically for Itanhaém, Brazil. Without verified data on their permit requirements, occupancy rules, and actual enforcement practices, I recommend contacting Itanhaém's municipal tourism or licensing department (Secretaria de Turismo) directly for current regulations and enforcement details. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Itanhaém Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 3%, indicating balanced supply-demand dynamics. The wide performance gap—with top listings reaching $91,415 against an average of $28,890—suggests differentiation is driving outcomes in this moderately competitive market, where low occupancy at 16% reflects seasonal or structural demand constraints.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 54% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-June) when gaining traction is harder.

The most common amenities in Itanhaém listings include: Kitchen (100%), Tv (98%), Bbq (89%), Pets Allowed (80%), Pool (73%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 36% more (R$106K/year vs R$78K/year).

Monthly estimated revenue per listing in Itanhaém over the last 12 months: May: R$755, June: R$355, July: R$592, August: R$566, September: R$1K, October: R$1K, November: R$2K, December: R$5K, January: R$6K, February: R$3K, March: R$1K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Itanhaém is R$521, up 10% year-over-year. By property size: 1-bedroom properties average R$314/night, 2-bedroom properties average R$422/night, 3-bedroom properties average R$624/night, 4+ bedroom properties average R$961/night. Rates peak in December and are lowest in June.

Guests in Itanhaém book an average of 22 days in advance, down 13% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 20 days, 3-bedroom: 23 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Itanhaém Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 3%, occupancy fell 12%, average nightly rates increased 10%, and lead time decreased 13%. The combination of rising supply with falling occupancy and shortened booking windows suggests intensifying competition, while the significant revenue gap between top performers ($91,415) and average listings ($28,890) indicates highly uneven market conditions.

In Itanhaém, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 49% higher occupancy than weekdays.