Ipojuca

As of June 2026, Porto de Galinhas, Ipojuca, Recife have 3,256 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Ipojuca generates R$66K per year. High-performing properties earn R$172K/year, while low-performing properties earn R$28K/year. Supply is growing while revenue declines year-over-year, signaling intensifying competition for a relatively flat demand base. The threefold gap between high and low performers suggests significant performance variance despite modest market size, indicating differentiation remains possible amid rising saturation.

Airbnb and VRBO can be profitable in Ipojuca. Average annual revenue is R$66K with 28% occupancy. High-performing properties earn up to R$172K/year. Supply is growing while revenue declines year-over-year, indicating intensifying competition despite flat long-term trends. The significant gap between average and top-performing properties suggests market differentiation remains possible despite tightening conditions.

The average occupancy rate for Airbnbs and VRBOs in Ipojuca is 28%. This occupancy level, combined with an average nightly rate of R$564, results in a RevPAR (revenue per available room) of R$153 per day.

4+ bedroom properties demonstrate the strongest performance in Ipojuca, with annual revenue of R$124K. These properties balance operating costs and rental demand most effectively in the Ipojuca market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ipojuca area. Porto de Galinhas: Lenient. No specific STR regulations beyond basic business registration. Minimal enforcement, hosts operate freely. Ipojuca: Lenient. Basic municipal business license required. Little enforcement of tourist accommodations outside hotels. Recife: Moderate. Municipal cadastro required, tax registration needed. Sporadic enforcement, many operate informally but city increasing monitoring in tourist areas. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ipojuca Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The wide performance gap between average ($66,006) and high-performing listings ($171,911) suggests market differentiation is driving outcomes, while low occupancy at 28% reflects competitive pressure across the broader market.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Ipojuca listings include: Air Conditioning (100%), Kitchen (99%), Tv (97%), Pool (94%), Elevator (65%). Amenities that boost revenue the most include Washing Machine, Pets Allowed, Bbq, with Washing Machine properties earning approximately 51% more (R$130K/year vs R$86K/year).

Monthly estimated revenue per listing in Ipojuca over the last 12 months: May: R$2K, June: R$2K, July: R$3K, August: R$2K, September: R$3K, October: R$4K, November: R$4K, December: R$9K, January: R$11K, February: R$7K, March: R$4K, April: R$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ipojuca is R$564, down 2% year-over-year. By property size: 1-bedroom properties average R$382/night, 2-bedroom properties average R$584/night, 3-bedroom properties average R$792/night, 4+ bedroom properties average R$2K/night. Rates peak in January and are lowest in June.

Guests in Ipojuca book an average of 34 days in advance, down 16% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 37 days, 3-bedroom: 38 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ipojuca Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 9%, occupancy fell 6%, average nightly rates decreased 2%, and lead time decreased 16%. The combination of rising supply with declining occupancy and shortened booking windows signals intensifying competition, while the substantial gap between average revenue ($66,006) and top performers ($171,911) indicates highly uneven market performance.

In Ipojuca, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 39% higher occupancy than weekdays.