Ibiúna

As of June 2026, Ibiúna, Sorocaba, São Roque have 814 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Ibiúna generates R$64K per year. High-performing properties earn R$240K/year, while low-performing properties earn R$27K/year. Declining supply and revenue year-over-year alongside flat two-year trends suggest market contraction rather than seasonal fluctuation. The significant performance gap—with top properties earning nearly 4x the average—indicates highly uneven market conditions where property differentiation is critical in a constrained demand environment.

Airbnb and VRBO can be profitable in Ibiúna. Average annual revenue is R$64K with 20% occupancy. High-performing properties earn up to R$240K/year. Declining supply and revenue suggest a contracting market, while the substantial gap between average and high-performing properties indicates significant performance variability based on property differentiation.

The average occupancy rate for Airbnbs and VRBOs in Ibiúna is 20%. This occupancy level, combined with an average nightly rate of R$936, results in a RevPAR (revenue per available room) of R$144 per day.

4+ bedroom properties demonstrate the strongest performance in Ibiúna, with annual revenue of R$80K. These properties balance operating costs and rental demand most effectively in the Ibiúna market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ibiúna area. I don't have reliable data on short-term rental regulations or enforcement reality for Ibiúna, Sorocaba, and São Roque in Brazil. These smaller Brazilian municipalities may have minimal formal STR regulations, or rules may exist at state/local levels that aren't well-documented in available sources. Without verified information on permits, restrictions, and actual enforcement practices in these specific cities, I recommend contacting local municipal offices (Prefeitura) directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ibiúna Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($63,959) and high-performing properties ($239,790) suggests substantial performance variance, reflecting heterogeneous market conditions where property-specific factors drive outcomes more than overall market strength.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 12% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-August) when gaining traction is harder.

The most common amenities in Ibiúna listings include: Kitchen (99%), Tv (95%), Bbq (91%), Pool (84%), Pets Allowed (83%). Amenities that boost revenue the most include Pool, Tv, Bbq, with Pool properties earning approximately 62% more (R$203K/year vs R$125K/year).

Monthly estimated revenue per listing in Ibiúna over the last 12 months: May: R$3K, June: R$3K, July: R$3K, August: R$2K, September: R$3K, October: R$3K, November: R$4K, December: R$9K, January: R$7K, February: R$6K, March: R$3K, April: R$5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ibiúna is R$936, up 10% year-over-year. By property size: 1-bedroom properties average R$822/night, 2-bedroom properties average R$569/night, 3-bedroom properties average R$839/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in August.

Guests in Ibiúna book an average of 27 days in advance, down 10% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 21 days, 3-bedroom: 25 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ibiúna Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 8%, occupancy fell 12%, average nightly rates increased 10%, and lead time decreased 10%. Despite rate increases, declining occupancy and revenue suggest weakening demand relative to supply, while the significant gap between average ($63,959) and high-performing listings ($239,790) indicates highly fragmented market conditions where only premium properties capture outsized returns.

In Ibiúna, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday. Weekends show 65% higher occupancy than weekdays.