Guarujá

As of June 2026, Guarujá, Santos, São Vicente have 6,642 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Guarujá generates R$48K per year. High-performing properties earn R$134K/year, while low-performing properties earn R$19K/year. Despite declining supply, flat revenue trends and 21% occupancy suggest market saturation rather than undersupply—the wide performance gap indicates significant differentiation between competitive and non-competitive listings.

Airbnb and VRBO can be profitable in Guarujá. Average annual revenue is R$48K with 21% occupancy. High-performing properties earn up to R$134K/year. Declining supply suggests market consolidation, while flat revenue indicates pricing pressure despite reduced competition. The wide performance gap signals significant operational variance among hosts rather than market-wide constraints.

The average occupancy rate for Airbnbs and VRBOs in Guarujá is 21%. This occupancy level, combined with an average nightly rate of R$608, results in a RevPAR (revenue per available room) of R$114 per day.

4+ bedroom properties demonstrate the strongest performance in Guarujá, with annual revenue of R$92K. These properties balance operating costs and rental demand most effectively in the Guarujá market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guarujá area. Guarujá: Lenient. Municipal registration required but rarely enforced. No occupancy rules or rental caps. Most hosts operate without formal compliance. Light enforcement. Santos: Lenient. Tourism registry exists but enforcement minimal. No owner-occupancy requirements. Hosts commonly operate informally despite regulations. Sporadic enforcement. São Vicente: Lenient. Basic registration theoretically required. No rental restrictions or caps. Widespread informal operations tolerated. Virtually no active enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guarujá Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 2%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($48,290) and top performers ($134,164) suggests significant performance variance, with low occupancy at 21% reflecting substantial unutilized inventory despite the supply contraction.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 48% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Guarujá listings include: Kitchen (99%), Tv (98%), Air Conditioning (68%), Pets Allowed (60%), Elevator (56%). Amenities that boost revenue the most include Bbq, Pool, Washing Machine, with Bbq properties earning approximately 60% more (R$146K/year vs R$91K/year).

Monthly estimated revenue per listing in Guarujá over the last 12 months: May: R$1K, June: R$712, July: R$1K, August: R$1K, September: R$2K, October: R$3K, November: R$4K, December: R$8K, January: R$10K, February: R$4K, March: R$3K, April: R$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guarujá is R$608, up 6% year-over-year. By property size: 1-bedroom properties average R$343/night, 2-bedroom properties average R$487/night, 3-bedroom properties average R$696/night, 4+ bedroom properties average R$1K/night. Rates peak in December and are lowest in July.

Guests in Guarujá book an average of 23 days in advance, down 14% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 22 days, 3-bedroom: 25 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guarujá Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 2%, occupancy fell 11%, average nightly rates increased 6%, and lead time decreased 14%. The sharp occupancy decline despite rate increases and reduced lead times signals weakening demand relative to supply, while the substantial gap between average revenue ($48,290) and top performers ($134,164) indicates highly concentrated market performance.

In Guarujá, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 53% higher occupancy than weekdays.