Guaratinguetá
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Annual revenue (actual)
R$36.4k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
R$381
12 mo avg
↑31%
from prior 12 mo
Lead time
29 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
R$83
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Guaratinguetá market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +R$82,464 | — | — |
| Heating | 🔒 5 (•%) | 🔒 +R$6•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| Sauna | 🔒 6 (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$9•••• | 🔒 R$7•••• |
| Parking | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.0 nights)
2 bedrooms (3.7 nights)
3 bedrooms (3.7 nights)
4+ bedrooms (2.9 nights)
Studio (2.8 nights)
Cleaning fee by bedroom
Studio (R$0)
1 bedroom (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Independent hosts (70%)
Professionally managed (30%)
Over the 12 months ending September 2026, the Guaratinguetá market averaged 970 active Airbnb and VRBO listings, up 34% from a year earlier and up 271% over two years.
An average Guaratinguetá listing earns R$28K/year. High-performing listings earn R$85K, while low-performing listings earn R$10K.
Average occupancy in Guaratinguetá is 18%, producing RevPAR of R$67 per available night.
4+ bedroom listings generate the highest average annual revenue in Guaratinguetá, at R$68K.
Rules vary across Guaratinguetá. Guaratinguetá: Lenient. No specific STR regulations or registration requirements. Minimal oversight, hosts operate freely with basic business registration only. Aparecida: Lenient. Religious tourism hub with informal rental market. No STR-specific permits required. Light enforcement, mostly informal operations. Campos do Jordão: Moderate. Tourist city requires business registration and tax compliance. Some zoning rules in residential areas. Enforcement exists but inconsistent, many operate informally during peak season. Verify requirements for the property's jurisdiction.
The Guaratinguetá Airbnb and VRBO market appears broadly balanced. Supply has grown 34% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in July and December; it is lowest in March and October.
The most common amenities are Kitchen (99%), TV (99%), Internet (97%). The strongest positive revenue associations are Pool (+131%), Bbq (+95%), Washing Machine (+60%).
Average daily rate in Guaratinguetá is R$423, up 35% year-over-year. Rates peak in September and are lowest in October.
Guests in Guaratinguetá book an average of 29 days in advance, down 6% from last year. Booking windows range from 26 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 113% higher than weekday occupancy.
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