Guaratinguetá
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Overview
Annual Rev
R$35.9k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
R$371
12 mo avg
↑31%
from prior 12 mo
Lead time
28 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
R$80
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Guaratinguetá market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +R$87,511 | — | — |
| Barbecue | 🔒 8• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$8•••• | 🔒 R$6•••• |
| Parking | 🔒 1•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$3••• (+•%) | 🔒 R$7•••• | 🔒 R$6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.4 nights)
3 bedrooms (3.9 nights)
2 bedrooms (3.4 nights)
4+ bedrooms (2.8 nights)
Cleaning fee by bedroom
1 bedroom (R$0)
2 bedrooms (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending August 2026, the Guaratinguetá market averaged 936 active Airbnb and VRBO listings, up 31% from a year earlier and up 259% over two years.
An average Guaratinguetá listing earns R$28K/year. High-performing listings earn R$83K, while low-performing listings earn R$10K.
Average occupancy in Guaratinguetá is 19%, producing RevPAR of R$65 per available night.
4+ bedroom listings generate the highest average annual revenue in Guaratinguetá, at R$65K.
Rules vary across Guaratinguetá. Guaratinguetá: Lenient. No specific STR regulations, follows general commercial activity rules. Minimal enforcement, hosts operate freely. Aparecida: Lenient. Religious tourism hub with informal rentals. No STR-specific permits required. Light enforcement due to pilgrim economy. Campos do Jordão: Moderate. Municipal registration required, fire safety compliance, tourist tax collection. Moderate enforcement in high season, lighter off-season. Verify requirements for the property's jurisdiction.
The Guaratinguetá Airbnb and VRBO market appears broadly balanced. Supply has grown 31% year-over-year, while RevPAR has increased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in July and December; it is lowest in March and October.
The most common amenities are Kitchen (99%), TV (98%), Internet (96%). The strongest positive revenue associations are Pool (+149%), Bbq (+90%), Washing Machine (+52%).
Average daily rate in Guaratinguetá is R$412, up 34% year-over-year. Rates peak in July and are lowest in September.
Guests in Guaratinguetá book an average of 29 days in advance, down 10% from last year. Booking windows range from 26 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 107% higher than weekday occupancy.