Guaratinguetá

As of June 2026, Guaratinguetá, Aparecida, Campos do Jordão have 819 active Airbnb and VRBO listings. This represents a 21% increase from the previous year.

The average Airbnb or VRBO in Guaratinguetá generates R$26K per year. High-performing properties earn R$77K/year, while low-performing properties earn R$9K/year. Supply has surged 21% year-over-year while revenue declined, indicating oversupply is outpacing demand. The nearly threefold gap between high and average performers suggests significant market segmentation where only differentiated properties capture disproportionate share.

Airbnb and VRBO can be profitable in Guaratinguetá. Average annual revenue is R$26K with 19% occupancy. High-performing properties earn up to R$77K/year. Supply growth of 21% YoY against declining revenue signals intensifying competition, while the threefold gap between average and top performers indicates significant differentiation exists within the market.

The average occupancy rate for Airbnbs and VRBOs in Guaratinguetá is 19%. This occupancy level, combined with an average nightly rate of R$375, results in a RevPAR (revenue per available room) of R$59 per day.

4+ bedroom properties demonstrate the strongest performance in Guaratinguetá, with annual revenue of R$55K. These properties balance operating costs and rental demand most effectively in the Guaratinguetá market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guaratinguetá area. Guaratinguetá: Lenient. No specific STR regulations or registration requirements. Enforcement minimal to non-existent. Aparecida: Lenient. Religious tourism hub with informal rental market. No formal STR licensing system. Light oversight. Campos do Jordão: Moderate. Tourist destination with municipal registration required, tax collection expected. Enforcement present but inconsistent, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guaratinguetá Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 21% year-over-year, while RevPAR has decreased 4%. This indicates supply growth outpacing demand, pressuring returns. The wide gap between average revenue ($26,018) and top performers ($77,489) suggests highly fragmented competition, where only differentiated properties capture disproportionate share in a market with just 19% occupancy.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -18% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-March) when gaining traction is harder.

The most common amenities in Guaratinguetá listings include: Kitchen (98%), Tv (95%), Pets Allowed (54%), Bbq (40%), Air Conditioning (38%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 127% more (R$138K/year vs R$61K/year).

Monthly estimated revenue per listing in Guaratinguetá over the last 12 months: May: R$1K, June: R$1K, July: R$2K, August: R$1K, September: R$2K, October: R$2K, November: R$2K, December: R$3K, January: R$3K, February: R$2K, March: R$1K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guaratinguetá is R$375, up 21% year-over-year. By property size: 1-bedroom properties average R$272/night, 2-bedroom properties average R$313/night, 3-bedroom properties average R$466/night, 4+ bedroom properties average R$823/night. Rates peak in January and are lowest in May.

Guests in Guaratinguetá book an average of 28 days in advance, down 12% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 27 days, 3-bedroom: 30 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guaratinguetá Airbnb and VRBO market has seen the following changes: supply grew 21%, revenue per listing decreased 4%, occupancy fell 15%, average nightly rates increased 21%, and lead time decreased 12%. The supply surge outpacing demand signals intensifying competition, while the wide gap between average ($26,018) and top-performing listings ($77,489) indicates highly fragmented market performance.

In Guaratinguetá, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 95% higher occupancy than weekdays.