Cuiabá

As of June 2026, Cuiabá has 621 active Airbnb and VRBO listings. This represents a 9% increase from the previous year.

The average Airbnb or VRBO in Cuiabá generates R$27K per year. High-performing properties earn R$61K/year, while low-performing properties earn R$10K/year. Supply growth of 9.3% YoY combined with declining revenue signals intensifying competition in a market where 31% occupancy leaves substantial idle capacity. The 2.3x gap between high and low performers suggests operational or positioning differences are increasingly critical as market conditions tighten.

"Airbnb and VRBO can be profitable in Cuiabá. Average annual revenue is R$27K with 31% occupancy. High-performing properties earn up to R$61K/year. Supply growth of 9.3% YoY outpacing flat revenue suggests intensifying competition, while the 2.25x gap between high and average performers indicates significant operational or positioning variance within the market."

The average occupancy rate for Airbnbs and VRBOs in Cuiabá is 31%. This occupancy level, combined with an average nightly rate of R$236, results in a RevPAR (revenue per available room) of R$55 per day.

3-bedroom properties demonstrate the strongest performance in Cuiabá, with annual revenue of R$42K. These properties balance operating costs and rental demand most effectively in the Cuiabá market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Cuiabá area. Cuiabá: Lenient. No specific short-term rental regulations or registration requirements at municipal level. Hosts operate freely with minimal oversight. Properties listed widely on platforms without permits. Enforcement virtually non-existent. Only standard hotel tax and federal tax obligations apply, rarely monitored for individual hosts. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Cuiabá Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 9% year-over-year, while RevPAR has decreased 2%. This indicates growing competition requiring strong operations. The wide gap between average revenue ($27,271) and top performers ($61,352) suggests that market differentiation is widening—successful properties are capturing disproportionate share while marginal listings face pressure.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is -17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-February) when gaining traction is harder.

The most common amenities in Cuiabá listings include: Air Conditioning (99%), Tv (98%), Kitchen (97%), Washing Machine (77%), Pool (48%). Amenities that boost revenue the most include Gym, Tv, Washing Machine, with Gym properties earning approximately 27% more (R$53K/year vs R$42K/year).

Monthly estimated revenue per listing in Cuiabá over the last 12 months: May: R$1K, June: R$1K, July: R$2K, August: R$2K, September: R$2K, October: R$2K, November: R$2K, December: R$2K, January: R$2K, February: R$1K, March: R$2K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Cuiabá is R$236, up 26% year-over-year. By property size: 1-bedroom properties average R$198/night, 2-bedroom properties average R$251/night, 3-bedroom properties average R$352/night. Rates peak in April and are lowest in May.

Guests in Cuiabá book an average of 14 days in advance, down 20% from last year. By property size: 1-bedroom: 13 days, 2-bedroom: 14 days, 3-bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Cuiabá Airbnb and VRBO market has seen the following changes: supply grew 9%, revenue per listing decreased 2%, occupancy fell 6%, average nightly rates increased 26%, and lead time decreased 20%. The market is experiencing supply outpacing demand, with rising rates failing to maintain revenue as occupancy declines—indicating intensifying competition. The wide gap between average ($27,271) and high-performing listings ($61,352) suggests significant performance stratification among properties.

In Cuiabá, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 21% higher occupancy than weekdays.