Campos Do Jordão

As of May 2026, Campos do Jordão, Santo Antônio do Pinhal, São Bento do Sapucaí have 3,798 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Campos do Jordão generates R$73K per year. High-performing properties earn R$239K/year, while low-performing properties earn R$36K/year. This massive revenue spread suggests that market polarization is extreme, where top-tier assets capture the vast majority of demand despite a slight contraction in total market supply.

Airbnb and VRBO can be profitable in Campos do Jordão. Average annual revenue is R$73K with 22% occupancy. High-performing properties earn up to R$239K/year. The low average occupancy relative to elite earners signals a highly competitive environment where only a small segment of inventory achieves consistent utilization.

The average occupancy rate for Airbnbs and VRBOs in Campos do Jordão is 22%. This occupancy level, combined with an average nightly rate of R$780, results in a RevPAR (revenue per available room) of R$164 per day.

4+ bedroom properties demonstrate the strongest performance in Campos do Jordão, with annual revenue of R$120K. These properties balance operating costs and rental demand most effectively in the Campos do Jordão market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Campos do Jordão area. Campos do Jordão: Lenient. Municipal registration required but minimal oversight. Rules exist but enforcement is light given tourism dependency. Santo Antônio do Pinhal: Lenient. Basic business registration needed. Small town with tourism focus, very light enforcement of rental rules. São Bento do Sapucaí: Lenient. Municipal cadastro required for tax purposes. Tourism-driven economy, minimal enforcement of short-term rental restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Campos do Jordão Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The concurrent drop in both metrics suggests that demand is softening at a faster rate than inventory can adjust, impacting overall profitability.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-March) when gaining traction is harder.

The most common amenities in Campos do Jordão listings include: Kitchen (98%), Tv (97%), Pets Allowed (71%), Private Yard (68%), Balcony (67%). Amenities that boost revenue the most include Washing Machine, Tv, Sauna, with Washing Machine properties earning approximately 63% more (R$208K/year vs R$128K/year).

Monthly estimated revenue per listing in Campos do Jordão over the last 12 months: May: R$5K, June: R$7K, July: R$9K, August: R$5K, September: R$3K, October: R$3K, November: R$4K, December: R$7K, January: R$5K, February: R$4K, March: R$3K, April: R$6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Campos do Jordão is R$780, up 1% year-over-year. By property size: 1-bedroom properties average R$653/night, 2-bedroom properties average R$610/night, 3-bedroom properties average R$843/night, 4+ bedroom properties average R$2K/night. Rates peak in April and are lowest in May.

Guests in Campos do Jordão book an average of 25 days in advance, down 21% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 23 days, 3-bedroom: 26 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Campos do Jordão Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 13%, occupancy fell 11%, average nightly rates increased 1%, and lead time decreased 21%. These shifts point to a shrinking booking window and weaker demand, forcing hosts to contend with stagnant pricing amidst declining utilization.

In Campos do Jordão, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Thursday and are lowest on Sunday. Weekends show 85% higher occupancy than weekdays.