Campina Grande

As of June 2026, Campina Grande, João Pessoa, Recife have 883 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Campina Grande generates R$20K per year. High-performing properties earn R$87K/year, while low-performing properties earn R$7K/year. With supply essentially flat and revenue declining year-over-year despite minimal new competition, the market faces demand headwinds rather than oversupply issues. The fourfold gap between average and high performers suggests differentiation is driving returns in a constrained market.

Airbnb and VRBO can be profitable in Campina Grande. Average annual revenue is R$20K with 15% occupancy. High-performing properties earn up to R$87K/year. With minimal supply growth and flat revenue trends, the market shows stability rather than expansion, while the significant gap between average and top performers suggests differentiation remains a key factor in outcomes.

The average occupancy rate for Airbnbs and VRBOs in Campina Grande is 15%. This occupancy level, combined with an average nightly rate of R$393, results in a RevPAR (revenue per available room) of R$46 per day.

4+ bedroom properties demonstrate the strongest performance in Campina Grande, with annual revenue of R$65K. These properties balance operating costs and rental demand most effectively in the Campina Grande market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Campina Grande area. Campina Grande: Lenient. No specific STR regulations or registration requirements. Minimal enforcement, hosts operate freely. João Pessoa: Lenient. Basic business registration (CNPJ/MEI) recommended but not enforced for STRs. No specific rental caps or occupancy rules. Light enforcement. Recife: Moderate. Municipal registration and tax compliance required (ISS tax). No owner-occupancy rules or density limits. Enforcement exists but inconsistent, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Campina Grande Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($20,249) and high revenue ($86,581) suggests substantial performance variation across properties, while the 15% occupancy rate reflects a market with considerable available inventory competing for limited bookings.

Launch around March, 2-3 months before peak summer season (June peaks). This pre-peak timing lets you build reviews when competition is 42% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-March) when gaining traction is harder.

The most common amenities in Campina Grande listings include: Tv (96%), Kitchen (95%), Air Conditioning (63%), Pets Allowed (51%), Parking (38%). Amenities that boost revenue the most include Bbq, Tv, Pool, with Bbq properties earning approximately 152% more (R$115K/year vs R$46K/year).

Monthly estimated revenue per listing in Campina Grande over the last 12 months: May: R$1K, June: R$4K, July: R$2K, August: R$1K, September: R$906, October: R$821, November: R$858, December: R$1K, January: R$1K, February: R$1K, March: R$726, April: R$1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Campina Grande is R$393, up 10% year-over-year. By property size: 1-bedroom properties average R$220/night, 2-bedroom properties average R$275/night, 3-bedroom properties average R$534/night, 4+ bedroom properties average R$933/night. Rates peak in June and are lowest in March.

Guests in Campina Grande book an average of 21 days in advance, down 19% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 20 days, 3-bedroom: 21 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Campina Grande Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 12%, occupancy fell 9%, average nightly rates increased 10%, and lead time decreased 19%. The combination of rising rates alongside falling occupancy and revenue suggests oversupply relative to demand, while the substantial gap between average ($20,249) and high-performing listings ($86,581) indicates market bifurcation favoring differentiated properties.

In Campina Grande, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 59% higher occupancy than weekdays.