Barueri

As of June 2026, Barueri, São Paulo, Osasco have 90 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Barueri generates R$55K per year. High-performing properties earn R$198K/year, while low-performing properties earn R$21K/year. With supply essentially flat and revenue declining year-over-year despite stable inventory, the market faces demand pressure rather than oversupply. The 3.6x gap between high and average performers suggests significant differentiation opportunity, though 28% occupancy indicates structural market softness.

Airbnb and VRBO can be profitable in Barueri. Average annual revenue is R$55K with 28% occupancy. High-performing properties earn up to R$198K/year. Flat supply and declining revenue suggest a maturing market with tightening conditions, while the wide gap between average and top performers indicates significant variance in property performance rather than broad market growth.

The average occupancy rate for Airbnbs and VRBOs in Barueri is 28%. This occupancy level, combined with an average nightly rate of R$527, results in a RevPAR (revenue per available room) of R$110 per day.

3-bedroom properties demonstrate the strongest performance in Barueri, with annual revenue of R$88K. These properties balance operating costs and rental demand most effectively in the Barueri market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Barueri area. Barueri: Lenient. No specific short-term rental regulations or registration requirements. Operates under general commercial/tourism rules. Minimal enforcement. São Paulo: Moderate. Must register with municipal tax authority, pay ISS tax, follow building condo rules. Some enforcement in complaints-based system, many hosts operate informally. Osasco: Lenient. No specific STR regulations or permits required. General commercial licensing may apply. Light enforcement, mostly informal operations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Barueri Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 6%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($54,603) and top performers ($197,975) suggests significant performance variation, while the 28% occupancy rate reflects moderate utilization in a stable competitive environment.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -41% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-August) when gaining traction is harder.

The most common amenities in Barueri listings include: Tv (100%), Kitchen (100%), Washing Machine (76%), Pets Allowed (54%), Pool (41%). Amenities that boost revenue the most include Pool, Bbq, Pets Allowed, with Pool properties earning approximately 227% more (R$165K/year vs R$50K/year).

Monthly estimated revenue per listing in Barueri over the last 12 months: May: R$3K, June: R$2K, July: R$2K, August: R$2K, September: R$3K, October: R$3K, November: R$5K, December: R$5K, January: R$4K, February: R$4K, March: R$3K, April: R$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Barueri is R$527, up 17% year-over-year. By property size: 1-bedroom properties average R$229/night, 2-bedroom properties average R$426/night, 3-bedroom properties average R$771/night, 4+ bedroom properties average R$1K/night. Rates peak in January and are lowest in August.

Guests in Barueri book an average of 21 days in advance, down 27% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 19 days, 3-bedroom: 36 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Barueri Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 6%, occupancy fell 18%, average nightly rates increased 17%, and lead time decreased 27%. The 18% occupancy decline despite rate increases suggests demand weakness outpacing supply constraints, while the wide gap between average ($54,603) and peak revenues ($197,975) indicates highly uneven market performance across properties.

In Barueri, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 21% higher occupancy than weekdays.