Araruama

As of June 2026, Araruama, Cabo Frio, Saquarema have 698 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Araruama generates R$32K per year. High-performing properties earn R$106K/year, while low-performing properties earn R$13K/year. Supply is growing while revenue declines year-over-year, signaling intensifying competition in a market with modest 21% occupancy. The three-fold gap between high and low performers suggests significant differentiation exists, though the shrinking revenue pool indicates limited room for underperforming assets.

Airbnb and VRBO can be profitable in Araruama. Average annual revenue is R$32K with 21% occupancy. High-performing properties earn up to R$106K/year. Supply growth of 5.5% YoY outpaces revenue decline, indicating rising competition despite flat two-year trends. The threefold gap between average and high-performing properties suggests market differentiation rather than saturation.

The average occupancy rate for Airbnbs and VRBOs in Araruama is 21%. This occupancy level, combined with an average nightly rate of R$467, results in a RevPAR (revenue per available room) of R$72 per day.

4+ bedroom properties demonstrate the strongest performance in Araruama, with annual revenue of R$51K. These properties balance operating costs and rental demand most effectively in the Araruama market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Araruama area. Araruama: Lenient. No specific STR regulations or registration system. Operates under general tourism/hospitality rules. Minimal enforcement. Cabo Frio: Lenient. Municipal registration recommended but not strictly required. No occupancy limits or caps. Light enforcement, many operate informally. Saquarema: Lenient. Basic business registration suggested, no STR-specific rules. No rental caps or residency requirements. Minimal oversight, informal market common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Araruama Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The 21% occupancy rate combined with a significant performance gap—where top listings earn over $100K against a $32K average—suggests competition is intensifying, with market success increasingly concentrated among higher-performing properties.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 36% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-August) when gaining traction is harder.

The most common amenities in Araruama listings include: Kitchen (99%), Tv (98%), Bbq (78%), Pets Allowed (75%), Private Yard (69%). Amenities that boost revenue the most include Pool, Bbq, Lake Access, with Pool properties earning approximately 133% more (R$124K/year vs R$53K/year).

Monthly estimated revenue per listing in Araruama over the last 12 months: May: R$1K, June: R$1K, July: R$1K, August: R$837, September: R$1K, October: R$1K, November: R$2K, December: R$4K, January: R$5K, February: R$4K, March: R$1K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Araruama is R$467, up 10% year-over-year. By property size: 1-bedroom properties average R$236/night, 2-bedroom properties average R$398/night, 3-bedroom properties average R$552/night, 4+ bedroom properties average R$837/night. Rates peak in February and are lowest in August.

Guests in Araruama book an average of 23 days in advance, down 13% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 22 days, 3-bedroom: 26 days, 4+ bedroom: 26 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Araruama Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 7%, occupancy fell 14%, average nightly rates increased 10%, and lead time decreased 13%. The combination of rising supply, falling occupancy, and shorter booking windows suggests intensifying competition that's pressuring overall market performance, while the wide gap between average ($32,085) and top-performing listings ($106,099) indicates significant performance disparity within the market.

In Araruama, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 28% higher occupancy than weekdays.