Townsville
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Overview
Annual Rev
A$49.4k
12 mo avg
↓10%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
A$286
12 mo avg
↑8%
from prior 12 mo
Lead time
33 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
A$88
12 mo avg
↓27%
from prior 12 mo
Methodology note: Figures reflect Townsville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +$22,493 | — | — |
| Pool | 🔒 3•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Internet | 🔒 3•• (••%) | 🔒 +$6••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Parking | 🔒 4•• (••%) | 🔒 +$3••• (+•%) | 🔒 $6•••• | 🔒 $5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$3••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| Gym | 🔒 5• (•%) | 🔒 +$2••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| TV | 🔒 5•• (••%) | 🔒 +$9•• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| Heating | 🔒 1•• (••%) | 🔒 +$3•• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.4 nights)
4+ bedrooms (5.1 nights)
2 bedrooms (4.7 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (A$194)
3 bedrooms (A$120)
2 bedrooms (A$84)
1 bedroom (A$49)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Over the 12 months ending August 2026, the Townsville market averaged 713 active Airbnb and VRBO listings, up 2% from a year earlier and down 9% over two years.
An average Townsville listing earns A$49K/year. High-performing listings earn A$90K, while low-performing listings earn A$20K.
Average occupancy in Townsville is 43%, producing RevPAR of A$90 per available night.
4+ bedroom listings generate the highest average annual revenue in Townsville, at A$96K.
Rules vary across Townsville. Townsville: Lenient. No specific STR permits required, general business registration recommended. Must comply with standard planning/zoning rules. Light enforcement, mostly complaint-based. Magnetic Island: Lenient. Part of Townsville City Council jurisdiction, same minimal STR rules apply. No dedicated permits, standard zoning compliance. Very light enforcement, self-regulation common in island community. Verify requirements for the property's jurisdiction.
The Townsville Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are Air Conditioning (98%), Kitchen (98%), TV (98%). The strongest positive revenue associations are Washing Machine (+48%), Pool (+25%), Parking (+21%).
Average daily rate in Townsville is A$307, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in Townsville book an average of 33 days in advance, down 13% from last year. Booking windows range from 31 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 26% higher than weekday occupancy.