Townsville
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Annual revenue (actual)
A$51.6k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
A$295
12 mo avg
↑12%
from prior 12 mo
Lead time
35 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
A$96
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Townsville market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +$24,702 | — | — |
| Pool | 🔒 3•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $5•••• |
| Internet | 🔒 5•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Parking | 🔒 5•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| TV | 🔒 6•• (••%) | 🔒 +$9••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +$3••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$1••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.1 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.4 nights)
Studio (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (A$188)
3 bedrooms (A$113)
2 bedrooms (A$83)
Studio (A$52)
1 bedroom (A$50)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Over the 12 months ending September 2026, the Townsville market averaged 724 active Airbnb and VRBO listings, up 5% from a year earlier and down 8% over two years.
An average Townsville listing earns A$49K/year. High-performing listings earn A$92K, while low-performing listings earn A$20K.
Average occupancy in Townsville is 43%, producing RevPAR of A$94 per available night.
4+ bedroom listings generate the highest average annual revenue in Townsville, at A$96K.
Rules vary across Townsville. Townsville: Lenient. No specific STR permits or registration required beyond standard business registration. Must comply with general planning schemes and building codes. Minimal enforcement of STR-specific rules. Many hosts operate freely. Magnetic Island: Lenient. Part of Townsville jurisdiction, same minimal STR regulations apply. No owner-occupancy rules or rental caps. Light enforcement, primarily complaint-based. Popular tourist destination with many active STRs operating without restrictions. Verify requirements for the property's jurisdiction.
The Townsville Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and September; it is lowest in February and March.
The most common amenities are Air Conditioning (98%), Kitchen (98%), TV (98%). The strongest positive revenue associations are Washing Machine (+48%), Pool (+26%), Air Conditioning (+24%).
Average daily rate in Townsville is A$312, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in Townsville book an average of 34 days in advance, down 4% from last year. Booking windows range from 33 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 27% higher than weekday occupancy.
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