Noosa

As of May 2026, Noosa, Sunshine Beach, Coolum Beach have 1,618 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Noosa generates A$91K per year. High-performing properties earn A$181K/year, while low-performing properties earn A$47K/year. The stark revenue gap suggests that market returns are increasingly polarized, with top-tier assets capturing significant demand despite a broader 14% revenue contraction.

Airbnb and VRBO can be profitable in Noosa. Average annual revenue is A$91K with 49% occupancy. High-performing properties earn up to A$181K/year. This performance spread highlights that while average utilization remains moderate, superior assets maintain a distinct competitive advantage in capturing available guest spend.

The average occupancy rate for Airbnbs and VRBOs in Noosa is 49%. This occupancy level, combined with an average nightly rate of A$518, results in a RevPAR (revenue per available room) of A$169 per day.

4+ bedroom properties demonstrate the strongest performance in Noosa, with annual revenue of A$143K. These properties balance operating costs and rental demand most effectively in the Noosa market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Noosa area. Noosa: Moderate. Development approval required for non-hosted STR, hosted exempt. Local laws restrict some zones. Council actively investigates complaints, issues fines for non-compliance. Sunshine Beach: Moderate. Same Noosa Shire rules apply - development approval needed for non-hosted rentals. Enforcement complaint-driven, some hosts operate without approval. Coolum Beach: Moderate. Sunshine Coast Council requires development approval for non-hosted STR. No owner-occupancy rules. Enforcement reactive to complaints, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Noosa Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 14%. This indicates balanced supply-demand dynamics. The simultaneous decline in both supply and revenue suggests a market recalibration where lower-performing listings may be exiting while remaining inventory faces downward pressure on nightly yields.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is -29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-May) when gaining traction is harder.

The most common amenities in Noosa listings include: Air Conditioning (94%), Kitchen (92%), Washing Machine (90%), Tv (90%), Balcony (79%). Amenities that boost revenue the most include Pool, Air Conditioning, Washing Machine, with Pool properties earning approximately 40% more (A$116K/year vs A$83K/year).

Monthly estimated revenue per listing in Noosa over the last 12 months: May: A$3K, June: A$3K, July: A$5K, August: A$4K, September: A$5K, October: A$5K, November: A$5K, December: A$7K, January: A$8K, February: A$4K, March: A$5K, April: A$7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Noosa is A$518, up 2% year-over-year. By property size: 1-bedroom properties average A$320/night, 2-bedroom properties average A$420/night, 3-bedroom properties average A$566/night, 4+ bedroom properties average A$1K/night. Rates peak in January and are lowest in August.

Guests in Noosa book an average of 45 days in advance, down 13% from last year. By property size: 1-bedroom: 40 days, 2-bedroom: 45 days, 3-bedroom: 46 days, 4+ bedroom: 49 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Noosa Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 14%, occupancy fell 4%, average nightly rates increased 2%, and lead time decreased 13%. These metrics point to a shift toward shorter-term booking cycles and tighter competition, where guests are exercising more caution regarding travel planning.

In Noosa, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 25% higher occupancy than weekdays.