Healesville

As of May 2026, Healesville, Yarra Valley, Melbourne, Marysville have 1,186 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Healesville generates A$49K per year. High-performing properties earn A$111K/year, while low-performing properties earn A$22K/year. This wide revenue variance suggests that earnings are heavily tied to specific property attributes or guest experiences rather than market-wide demand, highlighting a fragmented performance landscape.

Airbnb and VRBO can be profitable in Healesville. Average annual revenue is A$49K with 27% occupancy. High-performing properties earn up to A$111K/year. The gap between average and top-tier earnings points to a market where a small segment of inventory captures a disproportionate share of total demand.

The average occupancy rate for Airbnbs and VRBOs in Healesville is 27%. This occupancy level, combined with an average nightly rate of A$469, results in a RevPAR (revenue per available room) of A$98 per day.

4+ bedroom properties demonstrate the strongest performance in Healesville, with annual revenue of A$78K. These properties balance operating costs and rental demand most effectively in the Healesville market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Healesville area. Healesville: Moderate. Planning permit required for non-owner-occupied STRs, council approval needed. Enforcement increasing with neighbor complaints driving action. Yarra Valley: Moderate. Same Yarra Ranges Shire rules as Healesville - permits for non-hosted rentals. Complaint-based enforcement, many operate without permits. Melbourne: Moderate. Registration required, owner's corporation approval needed, 180-day cap for entire properties. Patchy enforcement, many unlisted rentals operate. Marysville: Lenient. Murrindindi Shire has minimal STR rules, planning permits rarely required. Very light enforcement, tourism-friendly approach. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Healesville Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The concurrent drop in revenue despite shrinking supply suggests that broader market factors are currently weighing on traveler spending power.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-May) when gaining traction is harder.

The most common amenities in Healesville listings include: Kitchen (96%), Tv (89%), Air Conditioning (88%), Heating (77%), Washing Machine (70%). Amenities that boost revenue the most include Washing Machine, Pool, Bbq, with Washing Machine properties earning approximately 69% more (A$100K/year vs A$59K/year).

Monthly estimated revenue per listing in Healesville over the last 12 months: May: A$2K, June: A$3K, July: A$5K, August: A$4K, September: A$3K, October: A$2K, November: A$2K, December: A$3K, January: A$3K, February: A$2K, March: A$3K, April: A$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Healesville is A$469, up 4% year-over-year. By property size: 1-bedroom properties average A$247/night, 2-bedroom properties average A$341/night, 3-bedroom properties average A$476/night, 4+ bedroom properties average A$818/night. Rates peak in July and are lowest in May.

Guests in Healesville book an average of 32 days in advance, down 21% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 31 days, 3-bedroom: 30 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Healesville Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 16%, occupancy fell 18%, average nightly rates increased 4%, and lead time decreased 21%. These shifts reflect a tightening environment where travelers are booking closer to their stay dates, pressuring overall utilization.

In Healesville, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 72% higher occupancy than weekdays.