Busselton

As of May 2026, Busselton, Margaret River, Dunsborough have 1,703 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Busselton generates A$64K per year. High-performing properties earn A$117K/year, while low-performing properties earn A$34K/year. The substantial revenue variance suggests that top-tier assets capture a disproportionate share of demand, while the bottom tier faces significant utilization challenges.

Airbnb and VRBO can be profitable in Busselton. Average annual revenue is A$64K with 43% occupancy. High-performing properties earn up to A$117K/year. This gap indicates that while the market supports baseline returns, revenue optimization is highly sensitive to asset differentiation.

The average occupancy rate for Airbnbs and VRBOs in Busselton is 43%. This occupancy level, combined with an average nightly rate of A$396, results in a RevPAR (revenue per available room) of A$131 per day.

4+ bedroom properties demonstrate the strongest performance in Busselton, with annual revenue of A$77K. These properties balance operating costs and rental demand most effectively in the Busselton market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Busselton area. Busselton: Moderate. Development approval required for short-term rentals, complaints-based enforcement system. Local planning scheme applies but enforcement inconsistent. Margaret River: Moderate. Planning approval needed, must comply with local planning scheme. Enforcement primarily complaint-driven, many operate without approval. Dunsborough: Moderate. Part of Busselton Shire, same development approval requirements. Complaint-based enforcement, rules exist but monitoring limited. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Busselton Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The synchronized contraction in both inventory and revenue suggests a period of market adjustment rather than sector-wide distress.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-August) when gaining traction is harder.

The most common amenities in Busselton listings include: Kitchen (96%), Air Conditioning (94%), Tv (91%), Washing Machine (87%), Heating (66%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 33% more (A$89K/year vs A$67K/year).

Monthly estimated revenue per listing in Busselton over the last 12 months: May: A$3K, June: A$3K, July: A$4K, August: A$2K, September: A$3K, October: A$4K, November: A$4K, December: A$5K, January: A$6K, February: A$4K, March: A$5K, April: A$6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Busselton is A$396, up 5% year-over-year. By property size: 1-bedroom properties average A$255/night, 2-bedroom properties average A$303/night, 3-bedroom properties average A$368/night, 4+ bedroom properties average A$565/night. Rates peak in January and are lowest in August.

Guests in Busselton book an average of 42 days in advance, down 14% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 38 days, 3-bedroom: 43 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Busselton Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 12%, occupancy fell 10%, average nightly rates increased 5%, and lead time decreased 14%. These indicators point to a shift toward shorter booking cycles and compressed utilization despite the upward pressure on nightly pricing.

In Busselton, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 56% higher occupancy than weekdays.