Busselton
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Overview
Annual Rev
A$71.2k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
A$396
12 mo avg
↑7%
from prior 12 mo
Lead time
42 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
A$149
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Busselton market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$30,456 | — | — |
| Gym | 🔒 4• (•%) | 🔒 +$2•••• (+••%) | 🔒 $9•••• | 🔒 $7•••• |
| Sauna | 🔒 2• (•%) | 🔒 +$1•••• (+••%) | 🔒 $9•••• | 🔒 $7•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +$1•••• (+••%) | 🔒 $9•••• | 🔒 $7•••• |
| Pool | 🔒 1•• (•%) | 🔒 +$1•••• (+••%) | 🔒 $8•••• | 🔒 $7•••• |
| Lake Access | 🔒 6• (•%) | 🔒 +$1•••• (+••%) | 🔒 $8•••• | 🔒 $7•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Heating | 🔒 1••• (••%) | 🔒 +$6••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| TV | 🔒 1••• (••%) | 🔒 +$7•• (+•%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.1 nights)
4+ bedrooms (4.1 nights)
2 bedrooms (4.0 nights)
1 bedroom (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (A$195)
3 bedrooms (A$133)
2 bedrooms (A$83)
1 bedroom (A$54)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the Busselton market averaged 1,756 active Airbnb and VRBO listings, down 2% from a year earlier.
An average Busselton listing earns A$66K/year. High-performing listings earn A$117K, while low-performing listings earn A$35K.
Average occupancy in Busselton is 42%, producing RevPAR of A$140 per available night.
4+ bedroom listings generate the highest average annual revenue in Busselton, at A$81K.
Rules vary across Busselton. Busselton: Moderate. Development approval required for short-term rentals, planning permission needed. Code of Conduct mandatory. Moderate enforcement with complaint-based action. Margaret River: Moderate. Development approval and planning permission required. Must comply with local planning scheme. Enforcement primarily complaint-driven, some hosts operate informally. Dunsborough: Moderate. Same Shire of Busselton rules apply - development approval, Code of Conduct. Moderate enforcement, complaint-based system. Verify requirements for the property's jurisdiction.
The Busselton Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in April and January; it is lowest in September and June.
The most common amenities are Kitchen (97%), Air Conditioning (95%), TV (95%). The strongest positive revenue associations are Bbq (+24%), Pool (+22%), Washing Machine (+14%).
Average daily rate in Busselton is A$416, up 10% year-over-year. Rates peak in January and are lowest in September.
Guests in Busselton book an average of 42 days in advance, down 9% from last year. Booking windows range from 35 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 62% higher than weekday occupancy.