Wörgl

As of May 2026, Wörgl, Kitzbühel, Innsbruck have 2,352 active Airbnb and VRBO listings. This represents a 0% increase from the previous year.

The average Airbnb or VRBO in Wörgl generates €27K per year. High-performing properties earn €70K/year, while low-performing properties earn €15K/year. The substantial variance between top earners and the average suggests that market success is heavily skewed toward specific property types or operational strategies rather than broad market growth.

Airbnb and VRBO can be profitable in Wörgl. Average annual revenue is €27K with 34% occupancy. High-performing properties earn up to €70K/year. A 34% occupancy rate alongside significant revenue disparities highlights an environment where market share is concentrated among a subset of listings capable of capturing premium demand.

The average occupancy rate for Airbnbs and VRBOs in Wörgl is 34%. This occupancy level, combined with an average nightly rate of €255, results in a RevPAR (revenue per available room) of €57 per day.

4+ bedroom properties demonstrate the strongest performance in Wörgl, with annual revenue of €59K. These properties balance operating costs and rental demand most effectively in the Wörgl market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Wörgl area. Wörgl: Moderate. Registration required, tourist tax collection mandatory. Standard Alpine resort regulations apply. Moderate enforcement through tax authorities. Kitzbühel: Strict. Permits required, strict zoning rules, seasonal rental limits in residential areas. Active enforcement due to housing pressure in premium ski resort. Innsbruck: Strict. Registration mandatory, principal residence rules enforced, density limits in residential zones. Active enforcement with inspections and penalties for violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wörgl Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 0% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. Stagnant supply paired with declining revenue suggests that while competition is not intensifying numerically, existing units are facing downward pressure on earnings per available room.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-November) when gaining traction is harder.

The most common amenities in Wörgl listings include: Kitchen (73%), Balcony (66%), Tv (64%), Heating (49%), Pets Allowed (47%). Amenities that boost revenue the most include Sauna, Pool, Washing Machine, with Sauna properties earning approximately 58% more (€54K/year vs €34K/year).

Monthly estimated revenue per listing in Wörgl over the last 12 months: May: €1K, June: €2K, July: €2K, August: €2K, September: €1K, October: €1K, November: €719, December: €3K, January: €3K, February: €3K, March: €2K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wörgl is €255, up 18% year-over-year. By property size: 1-bedroom properties average €178/night, 2-bedroom properties average €236/night, 3-bedroom properties average €323/night, 4+ bedroom properties average €624/night. Rates peak in February and are lowest in May.

Guests in Wörgl book an average of 40 days in advance, down 24% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 41 days, 3-bedroom: 42 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wörgl Airbnb and VRBO market has seen the following changes: supply grew 0%, revenue per listing decreased 11%, occupancy fell 11%, average nightly rates increased 18%, and lead time decreased 24%. These shifts reflect a compressed booking window and higher pricing sensitivity, signaling a transition toward more reactive, short-term demand patterns.

In Wörgl, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 12% higher occupancy than weekdays.