Salzburg
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Overview
Annual Rev
€33.8k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€231
12 mo avg
↑21%
from prior 12 mo
Lead time
42 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€69
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Salzburg market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€26,619 | — | — |
| Sauna | 🔒 4•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Ski | 🔒 2•• (••%) | 🔒 +€4••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| EV Charger | 🔒 2•• (••%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Bicycles | 🔒 6• (•%) | 🔒 +€4•• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Lake Access | 🔒 6• (•%) | 🔒 +€4•• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Pets Allowed | 🔒 8•• (••%) | 🔒 +€2•• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.1 nights)
2 bedrooms (4.6 nights)
4+ bedrooms (4.4 nights)
1 bedroom (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (€267)
3 bedrooms (€136)
2 bedrooms (€82)
1 bedroom (€60)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Salzburg market averaged 2,958 active Airbnb and VRBO listings, down 4% from a year earlier and down 13% over two years.
An average Salzburg listing earns €29K/year. High-performing listings earn €74K, while low-performing listings earn €14K.
Average occupancy in Salzburg is 32%, producing RevPAR of €61 per available night.
4+ bedroom listings generate the highest average annual revenue in Salzburg, at €59K.
Rules vary across Salzburg. Salzburg: Strict. Registration mandatory, strict zoning limits STRs in Old Town, owner-occupancy often required. Active enforcement with inspections and fines. Bad Ischl: Moderate. Tourism registration required, commercial licensing for frequent rentals. Moderate enforcement, some unlicensed activity exists. Hallstatt: Strict. Registration mandatory, severe density limits due to overtourism concerns, preferential treatment for traditional guesthouses. Active enforcement, illegal rentals prosecuted. Verify requirements for the property's jurisdiction.
The Salzburg Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 21%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in November and September.
The most common amenities are TV (93%), Internet (92%), Parking (88%). The strongest positive revenue associations are Sauna (+49%), Air Conditioning (+25%), Ev Charger (+21%).
Average daily rate in Salzburg is €255, up 25% year-over-year. Rates peak in February and are lowest in September.
Guests in Salzburg book an average of 43 days in advance, down 8% from last year. Booking windows range from 40 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 18% higher than weekday occupancy.