Salzburg
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Overview
Annual Rev
€33.3k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €2••
12 mo avg
••.•%
from prior 12 mo
Lead time
42 days
12 mo avg
↓11 days
from prior 12 mo
Revpar
€65
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Salzburg market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 83 (4%) | +€29,680 (+80%) | €66,940 | €37,260 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
2 bedrooms (4.6 nights)
4+ bedrooms (4.4 nights)
1 bedroom (4.3 nights)
Studio (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (€262)
3 bedrooms (€137)
2 bedrooms (€81)
1 bedroom (€59)
Studio (€58)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
As of May 2026, Salzburg, Bad Ischl, Hallstatt have 2,937 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.
The average Airbnb or VRBO in Salzburg generates €26K per year. High-performing properties earn €68K/year, while low-performing properties earn €13K/year. The significant revenue gap suggests that market success is heavily bifurcated, where top-tier assets capture outsized demand despite broader year-over-year revenue contractions.
Airbnb and VRBO can be profitable in Salzburg. Average annual revenue is €26K with 32% occupancy. High-performing properties earn up to €68K/year. The 32% occupancy rate indicates a lean market environment where profitability depends on differentiating from the average performance baseline.
The average occupancy rate for Airbnbs and VRBOs in Salzburg is 32%. This occupancy level, combined with an average nightly rate of €240, results in a RevPAR (revenue per available room) of €52 per day.
4+ bedroom properties demonstrate the strongest performance in Salzburg, with annual revenue of €53K. These properties balance operating costs and rental demand most effectively in the Salzburg market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Salzburg area. Salzburg: Strict. Registration mandatory, strict zoning limits STRs in historic center, density caps per building. Active enforcement with fines and platform monitoring. Bad Ischl: Moderate. Tourism registration required, commercial licensing for frequent rentals. Standard enforcement, some unlicensed operations exist. Hallstatt: Strict. Registration required, severe density limits due to overtourism, preferential treatment for traditional guesthouses. Active enforcement, village closely monitors due to tourist pressure. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Salzburg Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue reflects a market adjustment period where contraction is stabilizing overall competition levels.
Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 57% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-November) when gaining traction is harder.
The most common amenities in Salzburg listings include: Kitchen (78%), Tv (69%), Balcony (69%), Heating (65%), Pets Allowed (45%). Amenities that boost revenue the most include Sauna, Air Conditioning, Ski In Out, with Sauna properties earning approximately 48% more (€52K/year vs €35K/year).
Monthly estimated revenue per listing in Salzburg over the last 12 months: May: €1K, June: €1K, July: €2K, August: €2K, September: €1K, October: €1K, November: €936, December: €2K, January: €2K, February: €2K, March: €1K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Salzburg is €240, up 23% year-over-year. By property size: 1-bedroom properties average €177/night, 2-bedroom properties average €243/night, 3-bedroom properties average €333/night, 4+ bedroom properties average €540/night. Rates peak in February and are lowest in May.
Guests in Salzburg book an average of 41 days in advance, down 23% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 43 days, 3-bedroom: 46 days, 4+ bedroom: 50 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Salzburg Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing decreased 10%, occupancy fell 14%, average nightly rates increased 23%, and lead time decreased 23%. These metrics reveal a shift toward shorter, higher-priced bookings, signaling a more reactive, opportunistic booking environment.
In Salzburg, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 18% higher occupancy than weekdays.