Northern Tyrol

As of May 2026, Sölden, Obergurgl, Ischgl, St. Anton am Arlberg have 562 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Northern Tyrol generates €28K per year. High-performing properties earn €64K/year, while low-performing properties earn €13K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, indicating that top-tier assets capture a disproportionate share of demand in an otherwise stagnant revenue environment.

Airbnb and VRBO can be profitable in Northern Tyrol. Average annual revenue is €28K with 37% occupancy. High-performing properties earn up to €64K/year. An occupancy rate of 37% reflects a market where revenue is driven more by premium pricing power among select listings than by high volume across the board.

The average occupancy rate for Airbnbs and VRBOs in Northern Tyrol is 37%. This occupancy level, combined with an average nightly rate of €219, results in a RevPAR (revenue per available room) of €58 per day.

4+ bedroom properties demonstrate the strongest performance in Northern Tyrol, with annual revenue of €52K. These properties balance operating costs and rental demand most effectively in the Northern Tyrol market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Northern Tyrol area. Sölden: Moderate. Registration required, tourism tax collection mandatory. Local authorities monitor compliance moderately. Obergurgl: Moderate. Business license needed, strict zoning rules favor hotels. Enforcement present but tourism-dependent economy allows some flexibility. Ischgl: Moderate. Commercial registration required, tourism board oversight. Active monitoring but accommodates tourist demand. St. Anton am Arlberg: Moderate. Permit and registration mandatory, preference for traditional lodging. Regular checks but enforcement balanced with tourism needs. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Northern Tyrol Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. This modest supply expansion relative to slight revenue contraction suggests the market is absorbing new inventory without triggering a significant pricing collapse.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 51% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-November) when gaining traction is harder.

The most common amenities in Northern Tyrol listings include: Kitchen (84%), Tv (73%), Balcony (71%), Heating (59%), Pets Allowed (58%). Amenities that boost revenue the most include Pool, Sauna, Internet, with Pool properties earning approximately 81% more (€56K/year vs €31K/year).

Monthly estimated revenue per listing in Northern Tyrol over the last 12 months: May: €1K, June: €2K, July: €2K, August: €2K, September: €2K, October: €2K, November: €664, December: €2K, January: €3K, February: €3K, March: €2K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Northern Tyrol is €219, up 26% year-over-year. By property size: 1-bedroom properties average €167/night, 2-bedroom properties average €216/night, 3-bedroom properties average €330/night, 4+ bedroom properties average €491/night. Rates peak in February and are lowest in May.

Guests in Northern Tyrol book an average of 42 days in advance, down 20% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 43 days, 3-bedroom: 49 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Northern Tyrol Airbnb and VRBO market has seen: supply grew 6%, revenue per listing decreased 3%, occupancy fell 13%, nightly rates increased 26%, and lead time decreased 20%. These shifts highlight a move toward shorter booking windows and higher price points, revealing a market adjusting to lower utilization by extracting more value per stay.

In Northern Tyrol, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 19% higher occupancy than weekdays.