Mayrhofen
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Overview
Annual Rev
€41.2k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
€300
12 mo avg
↑20%
from prior 12 mo
Lead time
41 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
€96
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Mayrhofen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€84,362 | — | — |
| Sauna | 🔒 1•• (••%) | 🔒 +€3•••• (+•••%) | 🔒 €7•••• | 🔒 €3•••• |
| EV Charger | 🔒 9• (••%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Ski | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Air conditioning | 🔒 3• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Pool | 🔒 4• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€9••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Gym | 🔒 1• (•%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Parking | 🔒 4•• (••%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.5 nights)
2 bedrooms (5.3 nights)
4+ bedrooms (5.1 nights)
1 bedroom (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms (€178)
3 bedrooms (€147)
2 bedrooms (€113)
1 bedroom (€87)
Professional host share
Professionally managed (83%)
Independent hosts (17%)
Over the 12 months ending August 2026, the Mayrhofen market averaged 1,095 active Airbnb and VRBO listings, down 5% from a year earlier and down 13% over two years.
An average Mayrhofen listing earns €30K/year. High-performing listings earn €89K, while low-performing listings earn €15K.
Average occupancy in Mayrhofen is 34%, producing RevPAR of €70 per available night.
4+ bedroom listings generate the highest average annual revenue in Mayrhofen, at €40K.
Rules vary across Mayrhofen. Mayrhofen: Moderate. Registration required, tourism tax collection mandatory. Standard Alpine resort regulations, moderate enforcement through local tourism board. Zell am Ziller: Moderate. Business registration and tourism tax required. No strict caps but zoning compliance checked. Moderate enforcement in tourist areas. Fügen: Moderate. Registration with municipality, tourism tax collection mandatory. Standard Tyrol regulations apply. Enforcement present but not aggressive in established rental zones. Verify requirements for the property's jurisdiction.
The Mayrhofen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in February and January; it is lowest in November and September.
The most common amenities are TV (96%), Internet (93%), Heating (88%). The strongest positive revenue associations are Sauna (+78%), Ski In Out (+59%), Ev Charger (+48%).
Average daily rate in Mayrhofen is €289, up 16% year-over-year. Rates peak in February and are lowest in September.
Guests in Mayrhofen book an average of 46 days in advance, down 5% from last year. Booking windows range from 42 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 10% higher than weekday occupancy.