Mayrhofen

As of May 2026, Mayrhofen, Zell am Ziller, Fügen have 1,080 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Mayrhofen generates €29K per year. High-performing properties earn €95K/year, while low-performing properties earn €14K/year. This wide disparity suggests that revenue potential is heavily concentrated in specific segments, as the overall market experiences a slight revenue contraction despite a reduction in supply.

Airbnb and VRBO can be profitable in Mayrhofen. Average annual revenue is €29K with 37% occupancy. High-performing properties earn up to €95K/year. The gap between average and top-tier earners indicates that market conditions currently favor operators who can capture significantly higher utilization rates than the 37% average.

The average occupancy rate for Airbnbs and VRBOs in Mayrhofen is 37%. This occupancy level, combined with an average nightly rate of €283, results in a RevPAR (revenue per available room) of €64 per day.

4+ bedroom properties demonstrate the strongest performance in Mayrhofen, with annual revenue of €38K. These properties balance operating costs and rental demand most effectively in the Mayrhofen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Mayrhofen area. Mayrhofen: Moderate. Registration required, tourism tax collection mandatory. Standard Alpine resort regulations apply. Moderate enforcement through local tourism board. Zell am Ziller: Moderate. Business registration and tourism tax required. No specific owner-occupancy rules. Enforcement exists but focused on tax compliance rather than restrictions. Fügen: Moderate. Registration and tourism tax mandatory. Standard Tyrolean regulations apply. Enforcement moderate, primarily tax-focused rather than operational restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mayrhofen Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics, where the reduction in available listings is partially offsetting the downward pressure on revenue per unit.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 81% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-November) when gaining traction is harder.

The most common amenities in Mayrhofen listings include: Kitchen (75%), Balcony (70%), Tv (65%), Heating (53%), Pets Allowed (41%). Amenities that boost revenue the most include Sauna, Ev Charger, Internet, with Sauna properties earning approximately 80% more (€68K/year vs €38K/year).

Monthly estimated revenue per listing in Mayrhofen over the last 12 months: May: €1K, June: €1K, July: €2K, August: €2K, September: €896, October: €1K, November: €717, December: €3K, January: €3K, February: €4K, March: €3K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mayrhofen is €283, up 20% year-over-year. By property size: 1-bedroom properties average €184/night, 2-bedroom properties average €261/night, 3-bedroom properties average €366/night, 4+ bedroom properties average €525/night. Rates peak in February and are lowest in May.

Guests in Mayrhofen book an average of 45 days in advance, down 22% from last year. By property size: 1-bedroom: 41 days, 2-bedroom: 45 days, 3-bedroom: 47 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply declined 10%, revenue per listing decreased 3%, occupancy fell 15%, nightly rates increased 20%, and lead time decreased 22%. These shifts reveal a tightening market where higher pricing is failing to maintain occupancy, signaling a potential misalignment between host expectations and current traveler booking behavior.

In Mayrhofen, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 10% higher occupancy than weekdays.