Mayrhofen
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Annual revenue (actual)
€39.5k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
€299
12 mo avg
↑16%
from prior 12 mo
Lead time
43 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
€98
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Mayrhofen market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€98,009 | — | — |
| Sauna | 🔒 1•• (••%) | 🔒 +€3•••• (+•••%) | 🔒 €6•••• | 🔒 €3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €3•••• |
| Ski | 🔒 1•• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Bicycles | 🔒 3• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €3•••• |
| EV Charger | 🔒 1•• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Pool | 🔒 4• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Internet | 🔒 7•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 3• (•%) | 🔒 +€7••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.5 nights)
3 bedrooms (5.3 nights)
2 bedrooms (5.3 nights)
4+ bedrooms (5.1 nights)
1 bedroom (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms (€177)
3 bedrooms (€149)
2 bedrooms (€110)
1 bedroom (€85)
Studio (€85)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Over the 12 months ending September 2026, the Mayrhofen market averaged 1,096 active Airbnb and VRBO listings, down 5% from a year earlier and down 13% over two years.
An average Mayrhofen listing earns €29K/year. High-performing listings earn €89K, while low-performing listings earn €14K.
Average occupancy in Mayrhofen is 34%, producing RevPAR of €71 per available night.
4+ bedroom listings generate the highest average annual revenue in Mayrhofen, at €41K.
Rules vary across Mayrhofen. Mayrhofen: Moderate. Registration required with tourism authority, commercial tax obligations. Standard Alpine resort regulations apply. Moderate enforcement through local tourism board. Zell am Ziller: Moderate. Tourism registration mandatory, business licensing needed. Part of Zillertal tourism zone with oversight. Moderate enforcement via regional authorities. Fügen: Moderate. Registration with local tourism office required, tax compliance necessary. Standard Tyrolean short-term rental rules. Moderate enforcement through municipal oversight. Verify requirements for the property's jurisdiction.
The Mayrhofen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 20%, suggesting demand is outpacing available supply.
RevPAR is highest in February and January; it is lowest in November and October.
The most common amenities are TV (98%), Internet (95%), Heating (90%). The strongest positive revenue associations are Sauna (+93%), Ski In Out (+63%), Ev Charger (+61%).
Average daily rate in Mayrhofen is €291, up 15% year-over-year. Rates peak in February and are lowest in October.
Guests in Mayrhofen book an average of 46 days in advance, up 3% from last year. Booking windows range from 42 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 10% higher than weekday occupancy.
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