Innsbruck
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Overview
Annual Rev
€30.8k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€188
12 mo avg
↑17%
from prior 12 mo
Lead time
44 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
€66
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Innsbruck market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€31,521 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Sauna | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Pool | 🔒 4• (•%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 5• (•%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| TV | 🔒 8•• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +€4••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.9 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.8 nights)
1 bedroom (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€156)
3 bedrooms (€109)
2 bedrooms (€86)
1 bedroom (€66)
Professional host share
Professionally managed (83%)
Independent hosts (17%)
Over the 12 months ending August 2026, the Innsbruck market averaged 1,352 active Airbnb and VRBO listings, down 2% from a year earlier and up 32% over two years.
An average Innsbruck listing earns €28K/year. High-performing listings earn €62K, while low-performing listings earn €13K.
Average occupancy in Innsbruck is 38%, producing RevPAR of €62 per available night.
4+ bedroom listings generate the highest average annual revenue in Innsbruck, at €58K.
Rules vary across Innsbruck. Innsbruck: Strict. Registration mandatory, zoning restrictions, primary residence requirement enforced. Active monitoring and fines for violations. Hall in Tirol: Strict. Tourism registration required, residential zoning limits STRs significantly. Local enforcement active, few non-compliant listings. Seefeld: Moderate. Tourist accommodation permit needed, some zoning rules apply. Enforcement present but resort town more accommodating to rentals. Verify requirements for the property's jurisdiction.
The Innsbruck Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 27%, suggesting demand is outpacing available supply.
RevPAR is highest in August and February; it is lowest in November and October.
The most common amenities are Internet (95%), TV (92%), Kitchen (91%). The strongest positive revenue associations are Sauna (+43%), Bbq (+33%), Air Conditioning (+23%).
Average daily rate in Innsbruck is €206, up 25% year-over-year. Rates peak in December and are lowest in November.
Guests in Innsbruck book an average of 44 days in advance, down 3% from last year. Booking windows range from 42 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 18% higher than weekday occupancy.