American Samoa
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Overview
Methodology note: Figures reflect American Samoa market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | 7 (58%) | +€7,312 (+32%) | €30,450 | €23,138 |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (10.8 nights)
1 bedroom (8.5 nights)
Studio (5.0 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (2.4 nights)
Cleaning fee by bedroom
Studio (€0)
1 bedroom (€0)
2 bedrooms (€0)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Independent hosts (58%)
Professionally managed (42%)
As of June 2026, Pago Pago, Leone have 19 active Airbnb and VRBO listings. This represents a 21% increase from the previous year.
The average Airbnb or VRBO in American Samoa generates €13K per year. High-performing properties earn €0/year, while low-performing properties earn €7K/year. Supply growth of 21% YoY combined with declining revenue signals intensifying competition outpacing demand. The absence of high-performer data despite 27% occupancy suggests market saturation is compressing returns across the board.
Airbnb and VRBO can be profitable in American Samoa. Average annual revenue is $12,533 with 27% occupancy. High-performing properties earn up to $0/year. Supply growth of 20.9% YoY combined with declining revenue suggests intensifying competition is outpacing demand, while the zero-dollar ceiling for top performers indicates market saturation or data limitations constraining upside potential.
The average occupancy rate for Airbnbs and VRBOs in American Samoa is 27%. This occupancy level, combined with an average nightly rate of €146, results in a RevPAR (revenue per available room) of €25 per day.
undefined properties demonstrate the strongest performance in American Samoa, with annual revenue of €0. These properties balance operating costs and rental demand most effectively in the American Samoa market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the American Samoa area. I don't have reliable information about short-term rental regulations or enforcement practices for Pago Pago or Leone in American Samoa. These locations have limited documented STR regulatory frameworks, and enforcement data is not readily available. I recommend contacting the American Samoa Department of Commerce or local village councils directly for current requirements and actual enforcement practices in these specific areas. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The American Samoa Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 21% year-over-year, while RevPAR has decreased 10%. This indicates supply growth outpacing demand, pressuring returns. With occupancy at only 27%, the market is experiencing significant excess capacity, and the absence of high-performing properties ($0 recorded) suggests limited differentiation opportunities for capturing premium pricing.
Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-May) when gaining traction is harder.
The most common amenities in American Samoa listings include: Tv (100%), Kitchen (100%), Air Conditioning (89%), Washing Machine (67%), Private Yard (56%).
Monthly estimated revenue per listing in American Samoa over the last 12 months: May: €402, June: €486, July: €481, August: €698, September: €613, October: €1K, November: €1K, December: €743, January: €630, February: €820, March: €602, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in American Samoa is €146, up 40% year-over-year. By property size: . Rates peak in April and are lowest in May.
Guests in American Samoa book an average of 29 days in advance, down 19% from last year. By property size: . Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the American Samoa Airbnb and VRBO market has seen the following changes: supply grew 21%, revenue per listing decreased 10%, occupancy fell 10%, average nightly rates increased 40%, and lead time decreased 19%. The supply surge outpacing demand signals intensifying competition, while the gap between average revenue ($12,533) and high performers suggests uneven market conditions where listing quality or positioning significantly influences outcomes.
In American Samoa, Thursday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday.