Villa Gesell
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Overview
Annual Rev
AR$16m
12 mo avg
↑32%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
AR$174,924
12 mo avg
↑50%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
AR$36,534
12 mo avg
↑13%
from prior 12 mo
Methodology note: Figures reflect Villa Gesell market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +$16,795,204 | — | — |
| Hot Tub | 🔒 2• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $4••••••• | 🔒 $2••••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $3••••••• | 🔒 $2••••••• |
| Sauna | 🔒 8 (•%) | 🔒 +$1••••••• (+••%) | 🔒 $3••••••• | 🔒 $2••••••• |
| Pool | 🔒 4• (••%) | 🔒 +$5•••••• (+••%) | 🔒 $3••••••• | 🔒 $2••••••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +$2••••• (+•%) | 🔒 $2••••••• | 🔒 $2••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.8 nights)
1 bedroom (6.5 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
2 bedrooms (ARS 20)
1 bedroom (ARS 0)
3 bedrooms (ARS 0)
4+ bedrooms (ARS 0)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending August 2026, the Villa Gesell market averaged 658 active Airbnb and VRBO listings, up 32% from a year earlier and up 131% over two years.
An average Villa Gesell listing earns ARS10.8M/year. High-performing listings earn ARS28.4M, while low-performing listings earn ARS5.5M.
Average occupancy in Villa Gesell is 22%, producing RevPAR of ARS26K per available night.
4+ bedroom listings generate the highest average annual revenue in Villa Gesell, at ARS20.5M.
Rules vary across Villa Gesell. Villa Gesell: Moderate. Municipal registration required, zoning restrictions in residential areas. Moderate enforcement during peak season. Mar de las Pampas: Lenient. Basic municipal registration, minimal restrictions. Light enforcement, most operate informally. Las Gaviotas: Lenient. Minimal formal requirements, part of Pinamar jurisdiction with basic registration. Very light enforcement, widespread informal operations. Verify requirements for the property's jurisdiction.
The Villa Gesell Airbnb and VRBO market appears broadly balanced. Supply has grown 32% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in August and September.
The most common amenities are TV (99%), Kitchen (99%), Parking (96%). The strongest positive revenue associations are Hot Tub (+44%), Bbq (+44%), Gym (+43%).
Average daily rate in Villa Gesell is ARS171K, up 28% year-over-year. Rates peak in January and are lowest in June.
Guests in Villa Gesell book an average of 22 days in advance, down 25% from last year. Booking windows range from 22 days for 1-bedroom listings to 26 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 18% higher than weekday occupancy.