Villa Gesell

As of June 2026, Villa Gesell, Mar de las Pampas, Las Gaviotas have 566 active Airbnb and VRBO listings. This represents a 15% increase from the previous year.

The average Airbnb or VRBO in Villa Gesell generates ARS11.7M per year. High-performing properties earn ARS33.7M/year, while low-performing properties earn ARS5.9M/year. Supply growth of 14.8% YoY significantly outpaces revenue growth of 5.4%, indicating intensifying competition despite flat two-year trends. The 23% occupancy rate and wide performance gap suggest market saturation where differentiation increasingly determines viability.

Airbnb and VRBO can be profitable in Villa Gesell. Average annual revenue is ARS11.7M with 23% occupancy. High-performing properties earn up to ARS33.7M/year. Supply growth of 14.8% YoY outpaces revenue growth of 5.4%, indicating tightening market conditions. The nearly 3x gap between average and top performers suggests significant differentiation in property positioning or management execution.

The average occupancy rate for Airbnbs and VRBOs in Villa Gesell is 23%. This occupancy level, combined with an average nightly rate of ARS167K, results in a RevPAR (revenue per available room) of ARS25K per day.

4+ bedroom properties demonstrate the strongest performance in Villa Gesell, with annual revenue of ARS21.7M. These properties balance operating costs and rental demand most effectively in the Villa Gesell market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Villa Gesell area. Villa Gesell: Moderate. Municipal registration required, tourist tax collection, zoning compliance. Enforcement exists but inconsistent during peak season. Mar de las Pampas: Lenient. Minimal formal requirements, operates under Villa Gesell jurisdiction. Light oversight, most rentals operate informally. Las Gaviotas: Lenient. Part of Mar Azul district, basic registration suggested. Very light enforcement, informal market dominates. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Villa Gesell Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 15% year-over-year, while RevPAR has increased 5%. This indicates balanced supply-demand dynamics. The significant gap between high-performing properties ($33.7M) and average revenue ($11.7M) suggests performance is highly differentiated, while the low 23% occupancy rate indicates substantial untapped capacity despite balanced growth metrics.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 74% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-June) when gaining traction is harder.

The most common amenities in Villa Gesell listings include: Tv (99%), Kitchen (99%), Bbq (78%), Heating (72%), Pets Allowed (55%). Amenities that boost revenue the most include Gym, Washing Machine, Hot Tub, with Gym properties earning approximately 68% more (ARS46.3M/year vs ARS27.6M/year).

Monthly estimated revenue per listing in Villa Gesell over the last 12 months: May: ARS217K, June: ARS114K, July: ARS290K, August: ARS190K, September: ARS209K, October: ARS281K, November: ARS593K, December: ARS1.3M, January: ARS2.9M, February: ARS2.2M, March: ARS596K, April: ARS356K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Villa Gesell is ARS167K, up 45% year-over-year. By property size: 1-bedroom properties average ARS134K/night, 2-bedroom properties average ARS175K/night, 3-bedroom properties average ARS185K/night, 4+ bedroom properties average ARS387K/night. Rates peak in January and are lowest in June.

Guests in Villa Gesell book an average of 24 days in advance, down 22% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 26 days, 3-bedroom: 26 days, 4+ bedroom: 19 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Villa Gesell Airbnb and VRBO market has seen the following changes: supply grew 15%, revenue per listing increased 5%, occupancy fell 15%, average nightly rates increased 45%, and lead time decreased 22%. The sharp rate increase amid falling occupancy and rising supply suggests hosts are competing on price while demand hasn't kept pace with new inventory. The substantial gap between average and peak revenue indicates highly uneven market performance across properties.

In Villa Gesell, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Sunday and are lowest on Thursday. Weekends show 14% higher occupancy than weekdays.