Mercedes

As of June 2026, Mercedes, Luján, San Antonio de Areco have 230 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Mercedes generates ARS18.4M per year. High-performing properties earn ARS46.4M/year, while low-performing properties earn ARS7.7M/year. Supply growth outpaces revenue growth, signaling intensifying competition despite flat two-year trends. The wide performance disparity—with top properties earning 2.5x average—suggests significant operational differentiation exists within a market constrained by 26% occupancy.

Airbnb and VRBO can be profitable in Mercedes. Average annual revenue is ARS18.4M with 26% occupancy. High-performing properties earn up to ARS46.4M/year. Supply growth outpaces revenue growth, indicating tightening margins as competition increases. The 2.5x revenue gap between average and high performers suggests significant performance variance, reflecting selective market conditions where differentiation drives outsized returns.

The average occupancy rate for Airbnbs and VRBOs in Mercedes is 26%. This occupancy level, combined with an average nightly rate of ARS207K, results in a RevPAR (revenue per available room) of ARS39K per day.

4+ bedroom properties demonstrate the strongest performance in Mercedes, with annual revenue of ARS38.7M. These properties balance operating costs and rental demand most effectively in the Mercedes market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Mercedes area. I don't have reliable information about short-term rental regulations or enforcement practices for Mercedes, Luján, and San Antonio de Areco. These appear to be cities in Argentina's Buenos Aires Province, where STR regulations vary by municipality and enforcement data is limited. To provide accurate information about permits, occupancy rules, and actual enforcement levels in these specific jurisdictions, I would need access to current local ordinances and on-the-ground compliance data that I don't have. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mercedes Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has increased 4%. This indicates balanced supply-demand dynamics. The significant variance between average ($18.4M) and high revenue ($46.4M) suggests performance is highly property-dependent, while the 26% occupancy rate reflects a market with considerable available capacity and moderate competitive intensity.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-June) when gaining traction is harder.

The most common amenities in Mercedes listings include: Kitchen (99%), Bbq (87%), Pool (86%), Tv (85%), Heating (80%). Amenities that boost revenue the most include Pool, Washing Machine, Tv, with Pool properties earning approximately 150% more (ARS52.6M/year vs ARS21.0M/year).

Monthly estimated revenue per listing in Mercedes over the last 12 months: May: ARS804K, June: ARS598K, July: ARS949K, August: ARS754K, September: ARS743K, October: ARS995K, November: ARS1.4M, December: ARS2.0M, January: ARS1.9M, February: ARS1.8M, March: ARS1.1M, April: ARS1.0M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mercedes is ARS207K, up 31% year-over-year. By property size: 1-bedroom properties average ARS125K/night, 2-bedroom properties average ARS153K/night, 3-bedroom properties average ARS253K/night, 4+ bedroom properties average ARS401K/night. Rates peak in January and are lowest in June.

Guests in Mercedes book an average of 24 days in advance, down 22% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 21 days, 3-bedroom: 28 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Mercedes Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing increased 4%, occupancy fell 12%, average nightly rates increased 31%, and lead time decreased 22%. The 12% occupancy decline despite 31% rate increases suggests guests are price-sensitive, indicating a competitive buyer's market where hosts are pursuing revenue growth through pricing rather than volume. The wide performance gap ($18.4M average vs. $46.4M high) reveals significant disparities in listing performance, likely reflecting differentiation in positioning or guest appeal.

In Mercedes, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 57% higher occupancy than weekdays.